Getting a glimpse behind the wizard’s curtain can often unlock the mystery of their magical success. In this case the wizard is Niala Boodhoo, multimedia business reporter and host of the Miami Herald’s ”The Business Show,” a weekly web show on miamiherald.com
Niala Boodhoo, host of the Miami Herald's "The Business Show"
Pilar Portela, media relations supervisor for Business Wire/Miami met with Boodhoo this week. She took a tour of the studio, watched a live taping and sat down with the host for a discussion on how she finds her topics and keeps her show
fresh. Here are a few other tips from the meeting you might find helpful.
Keep your pitches related to current affairs and how they impact small businesses and their owners across South Florida.
Segments typically run about three minutes, so make certain your clients can get their points across concisely.
Niala encourages submission of b-roll footage and static images, and they will consider them for use on the show.
The paper recently launched “The Miami Herald Business Plan Challenge.” Submit your recent business plan for consideration. Your plan must be less than a year old. Winners are highlighted on the web show and in the print publication.
New shows hit miamiherald.com every Monday and are recorded on Thursdays.
In recognition of Black History Month and in celebration of their continued partnership, Business Wire and Black PR Wire will launch their 2010 Minority Leadership Series. This event series will be used to showcase the best of multicultural services and practices used by business professionals in the US.The inaugural event for the joint partnership is a webinar, Media & Public Relations Best Practices. This 90-minute session will provide insights for optimal success in public and media relations practices, from the corporate, small business and government perspectives.
Webinar panelists include:
Racquel White, director of media relations, Coca-Cola North America
Althea Harris, Esq., public information officer, U.S. Small Business Administration (SBA)
David Rudd, vice president, The Axis Agency
Bernadette Morris, president and CEO of Black PR Wire, will serve as the moderator. The webinar will be co-presented by Raschanda Hall, global media relations manager with Business Wire.
To register log on to www.BlackPRWire.com or www.BusinessWire.com and check out the events page. You may also follow the conversation or ask panelists questions by tracking and including the #bwbprw hashtag on Twitter during the webinar. For more information on the Media & Public Relations Best Practices Webinar, please contact Celine Elveus at 1-877-BLACKPR.
The piece below was authored by our friend Hank Boerner, Chairman of the Governance & Accountability Institute, Inc. on the newly approved SEC guidance relating to climate change risk. Feel free to contact Business Wire with any questions regarding this update.
SEC DECISION RAISES THE BAR FOR CORPORATE (ISSUER) DISCLOSURE ON SUSTAINABILITY RISKS
One more shoe drops – this one a size 15 or more – in the rising and accelerating importance of ESG & Sustainability corporate key performance indicators and ESG-related factors for investment management and financial analysis, as well as for corporate senior executives, boards, and management specialists (e.g., investor relations officers, legal counsel, corporate secretaries, ESH managers, marketing officers).
On January 27, 2010 the SEC Commissioners approved an “Interpretive Release” (issuer guidance) on existing disclosure requirements related to business risk on the issue of climate change. (The vote was 3-2 along political party lines.)
The SEC did not make statements on, recognize, or endorse positions (pro or con) on climate change. It did not create new legal requirements or modify existing requirements. It did not refine the definitions of materiality to include “climate change” or “global warming.”
The SEC decision, says Chair Mary Schapiro, “…will help public companies in determining what does and does not need to be disclosed…will provide clarity and enhance the consistency of disclosure…the discussions, debates and decisions taking place in the USA and elsewhere on this topic have implications under our existing, long-standing disclosure rules…”
Four critical areas were addressed:
The Impact of Legislation and Regulation (corporate disclosure issue: how will these if proposed or adopted affect the company?)
The Impact of International Accords (the EU has “carbon” regulations; “Cap & Trade” legislation is being considered by the federal government; global accords could follow – disclosure issue: how would/do these affect the company?)
Indirect Consequences of Regulation Business Trends (disclosure issue: what legal, technological, political and scientific developments [regarding climate change] may create new risks or opportunities for the company?)
Physical Impacts of Climate Change (disclosure focus: the company should evaluate the actual or potential material impacts of environmental matters on their business. Note that the SEC has mandated certain environmental disclosure over the past 30 years.)
Over 160 PR and IR professionals joined our Business Wire Silicon Valley media breakfast panel at Advanced Micro Devices’ (AMD) Conference center on Thursday, January 14th, in Sunnyvale, CA for an engaging discourse on best practices in public and media relations. Here is a video from the event:
Moderated by Anthony DeRico, Director of Digital Media at Nielsen and co-founder of Think Communications, the thought leaders and panelists included:
Timing is everything, especially when press releases go global, says Marianne Pohl, an editor in Business Wire’s London newsroom.
All Things Press Release launches a “Going Global with Your Press Release” podcast series today with an episode on timing. Marianne shares tips on what to consider when sending press releases across time zones around the world.
Simultaneous? Play to the local market’s time zone and work day? What about local holidays and celebrations? Take a listen and learn–and let us know what you think.
Jesse Stanchak wrote recently at SmartBrief’s Smart Blog on Social Media about the growth of the mobile market and what it means to marketers and PR people. Jesse says that aiming your news at mobile users is less of a small, tactical change to the industry and more a revision of entire strategies, much like the advent of broadcasting changed things in the past.
It makes sense. Never before have consumers of information been more in charge of when, where and how they get it. Going forward, successful marketers are going to have to make information available in a format and through channels that reach consumers everywhere. Not just at home or in the car, and not just on TV or radio, but on game consoles, on phones, on netbooks . . . on pretty much anything.
Take a look at the expected growth of mobile internet devices over the next few years. The 3G smartphone market alone, which includes iPhones, Blackberries, Droids and other devices, grew 42% from 2008 to 2009. And as Adam Cahill notes, “We’re talking about a fundamental shift in how people access the Web and, presumably, a corresponding shift in what they do once they get there.”
So while you’re tailoring your strategy for mobile web users, we’ll help you deliver it: Along with our new mobile-optimized site, we now deliver your news to mobile devices everywhere via multiple channels. And keep an eye out for more exciting Business Wire Mobile news coming in the next several weeks.
The December 2009 PR Peeps poll results are in–better late than never, folks–and 32% of respondents rated their social media efforts for 2009 “good, not great.”
Regarding the question, “How would you rate the success of your social media efforts in 2009?” 174 answered as follows:
Fantastic–22, or 13%
Good, not great–56, or 32%
Fair–41, or 24%
Still debating if it’s worth the time–40, or 23%
Terrible–15, or 8%
We’ll leave the commentary on this poll to the social media evangelists.
Did you know that Valentine’s Day sections are one of the largest sections the media runs annually, even after Santa returns to the North Pole? Or that the National Retail Federation estimates the size of the Valentine’s Day market at more than $14 billion?
That, according to Hallmark, 180 million Valentine’s Day cards are exchanged annually? That 58 million pounds of chocolate candy, at a total of $345 million, will be sold in the week before Valentine’s Day?
Now is the best time to help out Cupid and prepare your Valentine’s Day feature . Tell section editors about the latest gifts, trends or expert advice you want to promote and keep consumers in-the-know.
If you have a good story to tell, Business Wire will be sending two Valentine’s Day feature news packages to the media this year. Copy for these topics is due January 15 and January 26th.
And if you’re covering Valentine’s Day in your publication, broadcast or blog, be sure to sign up to receive Business Wire’s customizable news feed service via PressPass so you don’t ever miss a story.
Business Wire San Antonio hosted “How to Reach the $713B Latino Market: Hispanic Media Panel Provides Targeting Tips, Trends,” a media breakfast where San Antonio area attendees learned valuable tips on reaching the Latino market.
The panel included: Samuel Belilty, News Director, KWEX Univision 41 Frank Elizondo, Regional Manager, El Mundo
Javier Barroso, Deputy Editor, Conexión
Among the key insights provided by the panel:
Mr Belity says:
San Antonio’s Hispanic density ranks above top Hispanic markets (Miami, LA, Houston, Phoenix)
San Antonio’s Hispanic population is growing four times faster than non-Hispanics
A phenomenon marketing experts call retro-acculturation is taking root, noting that Latinos who have lived in this country their entire lives develop a need to reconnect with their roots – and language
Because 9 out of 10 Hispanics in San Antonio speak Spanish, they can choose what media they want to read, listen to or watch and 84% of them usually choose Spanish media
Mr Elizondo says:
The Hispanic reader loves color in their newspaper
El Mundo is currently published entirely in Spanish in full color
Current efforts are being made to reach the non-Spanish speaking Hispanic as well (online version has some English portions)
Mr Barroso says:
Conexión’s focus is local stories, local profiles, human interest and ½ the pages include entertainment-oriented stories with a focus on “our people”
Know the publication’s audience when you pitch and provide your press releases in English
Don’t pitch live events, unless it’s way ahead of time. If you’re going to pitch an event you want covered, pitch it to the San Antonio Express-News because it’s a daily publication and has the staff and resources to cover the event
If you’d like Samuel’s presentation or the seminar takeaway packet, please email Barbie Dunn, barbie.dunn@businesswire.com.
Local Business Wire offices host several events each year on PR, IR, SEO & media topics. Check out the Business Wire Events page to find upcoming events in your area.
Follow Business Wire events on Twitter! Hash tag #bwevents
On December 4, 2009, the Securities and Exchange Commission launched its XBRL information portal, which can be found at http://xbrl.sec.gov. The portal consolidates in one easy to find central location all SEC related XBRL information and also highlights new XBRL developments to simplify searching for the most up-to-date information. In this issue of the XBRL Update, we will summarize the information available on the SEC’s XBRL portal, discuss the quality of the second wave of filings and provide you an update on how to best prepare for the upcoming 10-K and detailed tagging requirements.
SEC’s XBRL Portal
The SEC’s XBRL portal contains five main categories: Rules and Regulations; Background; View Filings; Interpretive Guidance; and Technical. Details of each category are as follows:
Rules and Regulations: Contains postings of final XBRL rules for Publicly Traded Companies, Mutual Funds, Nationally Recognized Statistical Rating Organizations and the Voluntary Filer Program (VFP).
Allows users to access the respective rules and regulations without having to search through the SEC website.
Background: Contains general XBRL information, covering:
A brief synopsis of XBRL and the countries in which XBRL has already been implemented.
A glossary of frequently used terms (i.e. element, concept, extensions, etc).
History of the SEC’s adoption of XBRL and information regarding the Office of Interactive Disclosure (OID).
View Filings: Various options for viewing XBRL filings submitted to the SEC are listed:
Users may subscribe to an RSS feed or view the latest 100 XBRL files submitted to the SEC.
View filings submitted under the VFP.
Search EDGAR filings (which include XBRL exhibits, if submitted) by company name, ticker symbol or CIK number.
Link to upload XBRL files to the Interactive Data Viewer (“Previewer”).
Interpretive Guidance: The SEC will continue to issue XBRL guidance based on their
review of interactive data submissions and questions raised by filers and agents.
Technical: The technical section includes links to:
Approved taxonomies.
The EDGAR Filer Manual.
Shortcut to the SEC Previewer.
Listing of EDGAR XBRL Validation Errors and Warnings.
Second Wave of Filings Submitted to the SEC
On September 28, 2009, the SEC updated the EDGAR system to enhance its Interactive Data (XBRL) file validation capabilities. Since the update, Business Wire has been closely monitoring the quality of the filings, noting a marked improvement in the SEC submissions as compared to the prior quarter. Furthermore, upon closer examination, we have noted through two sets of independent validation tools that the SEC continues to accept filings with EDGAR Filer Manual
errors. From September 28th through November 20th, we noted 30 out of 410 filings had at least one error according to one of the validation tools.
10-K and Detailed Tagging Requirements
Along with the 10‐K filing come additional XBRL requirements, which include mapping: the Statement of Shareholders’ Equity, additional notes to the financial statements and financial statement schedules.
Detailed Tagging: For clients required to file XBRL exhibits in the first phase, detailed tagging will be here before we know it. First phase filers will be required to present detailed tags for their second quarter filing in 2010. Detail tagging creates an additional burden on the filer as it increases the amount of work required to ensure XBRL compliance and forces the filer to change their financial reporting process to ensure ample time in incorporating last minute changes.
Posted by Phil Dennison, Senior Marketing Specialist, Business Wire 
