International Press Release Distribution: The Three T’s

For public relations and investor relations folks working on international press release outreach, we offer a Tips & Tools section on our site that might help. Our International Media Tips post features “The Three T’s – Targeting, Timing and Translations.”

Knowing where, when and how to send your press releases means you’ll reach audiences worldwide more efficiently. These tips, assembled by our in-house international media experts, helps guide you about the differences among our international circuits, what time to release your news for optimum impact, and how to factor translations into your plans.

For more information on any of our international services, contact your local Business Wire bureau – no matter where in the world you are!

O Canada! Business Wire’s 31st office opens in Toronto

When you are new in town, sometimes you opt for the low key ‘get to know us’ approach and sometimes you pull out all the stops and throw the bash that lets everyone know you have arrived.

Business Wire’s opening of our office in Toronto definitely falls into the latter category.

Our Toronto staff, lead by Country Manager, Roland Acheampong, and representatives from our distribution partners CanWest joined senior managers at Business Wire to host “A Conversation with Warren Buffett” moderated by our President and CEO Cathy Baron Tamraz.

The Canadian press and financial community have been an important component of Business Wire’s delivery for decades. We have served Canadian clients and public relations professionals there for years and we are gratified now to be officially part of the community.

Going Global: Upgraded Press Release Tracking & Measurement Reports

We recently announced an upgrade of our press release measurement and tracking reports (known as NewsTrak Reports) that makes us very proud.

NewsTrak Background

Our NewsTrak reports show customers detailed information on where their press releases are distributed; links to the full-text posting on a variety of websites; and aggregate audience measurement from Business Wire-hosted sites on who is accessing the news, how they interact with the content and in many cases where they come from - a portal or a social media site, for example.

What’s New

The upgraded NewsTrak is now available to members in any of 12 languages, including French, German, Spanish, and Japanese. The reports also show where our clients’ press releases were posted in hundreds of European websites and are updated as new postings occur. Finally, the look of the reports has been enhanced, making better usage of space and improving readability. Best of all, the reports continue to be a value-added feature of Business Wire distribution.

Kudos to our Web team, headed by VP Mark Wehrmeister for executing the project. Business Wire members can login and access the new reports via the NewsTrak links at the top of the press release page, or via the “My Reports” section in “My Connect”. We’d love to hear what you think.

Business Wire debuts German language website… local presence with global reach

As a major player on the worldwide scene and responding to the specific needs and nuances of German-speaking clients in the D/A/CH region, Business Wire unveiled www.businesswire.de , the first in a planned series of European and Asian language-specific websites tailored to meet the specialized requirements of local audiences.

The site reflects Business Wire’s unique commitment among global commercial news providers. We singularly offer a full-range of local disclosure and news distribution options, coupled with a decentralized approach to editorial operations and customer service, including 22 newsrooms worldwide.

The new German site illustrates our emergence as the industry’s premier global communications platform, offering multinational companies a totally integrated multilingual solution for reaching international markets.

Our patented NX news delivery system currently transmits releases in 14 languages, simultaneously and in real-time, resulting in client releases appearing in multiple languages on major market-moving newswires and desktop terminals. Business Wire’s main website, www.BusinessWire.com, displays copy in 17 languages. Both capabilities are industry benchmarks.

The German-language site underscores our strategy of providing clients with a full-suite of services, supported by worldwide media and investor relations networks. In Germany, Business Wire’s multi-channel platform includes vwd, ddp, the Associated Press and Agence France-Presse, an exclusive cross-section of leading international news services, national news agencies, and prestigious financial information providers.

In February, Business Wire announced a complete portfolio of compliance services for German-listed companies, enabling public companies to meet the strictly defined disclosure requrements of the BaFin, Germany’s financial regulator.

Cathy Baron Tamraz, the company’s president and CEO said “Germany provides a classic case study of Business Wire’s two-tier approach to international expansion. Our primary goal is to be sensitive to local cultures, customs, and client needs, while simultaneously providing companies with seamless access to the world’s major financial and consumer markets. Our message is clearly resonating, as evidenced by our growing ranks of major European companies that have joined our fast-growing client base during the past year.”

Business Wire Bolsters Italian Presence with ANSA, Italy’s Leading News Service

Business Wire really is an international company and today we strengthened our expansive European news distribution network today by entering into a reciprocal relationship with ANSA, Italy’s largest and most prestigious news service.

Under the agreement, Business Wire’s full-text news releases will be transmitted to ANSA subscribers, which includes media, government, corporate and others. ANSA has some 1,400 subscribers worldwide.

Business Wire’s content also will be posted on a dedicated section of www.ansa.it , Italy’s third largest real-time information portal. ANSA’s website generated more than a half-billion page views in 2006, attracting millions of demographically desirable unique visitors each month.

ANSA is among the largest news agencies worldwide, with nearly 1,000 employees working in more than 100 bureaus worldwide in 74 countries. The agency’s multimedia file includes some 2,000 daily news items transmitted in Italian, English, Spanish, Portuguese and Arabic.

ANSA also will serve as Business Wire’s commercial representative in Italy. ANSA’s sales team will proactively market Business Wire’s global media and investor relations networks to Italian corporates, and other potential clients. Italy is the fourth largest economy in the European Union.

Cathy Baron Tamraz, Business Wire’s president and chief executive officer expressed that “We are proud to be aligned with ANSA, which is widely regarded as the authoritative voice of Italy. ANSA buttresses our already powerful and robust European news distribution platform, clearly the class of the industry.”

ANSA joins more than a dozen other major European news agencies that have opened their networks to Business Wire. In addition to Europe’s leading national news services, Business Wire is the only commercial newswire that distributes via the respected European regional networks of Agence France-Presse and Associated Press