Business Wire Makes Long-term Commitment to Corporate Social Responsibility (CSR)

Recently, an article in PR Week cited a Cone, LLC survey, stating, “The public’s embrace of cause marketing and CSR efforts continues to expand, making them an increasingly necessary part of any company’s operations.”The article goes on to state, “Perhaps the most fundamental takeaway for the corporate world, Cone believes, is that cause work is here to stay. “Good is the new black,” she said. “It’s a staple in your wardrobe. It’s not going to go away.”

We here at Business Wire couldn’t agree more.  It is for precisely this reason that Business Wire last week launched its proprietary CSR Circuit, an extremely cost-effective method for disseminating corporate social responsibility news to interested journalists, financial analysts, activists, investors and academics worldwide.

We’ve been sure to keep the cost of this distribution low (lower than any other comparable offering out there), because we believe strongly in the CSR cause and do not want distribution to become burdensome.

Finally, it is important to note the world of Corporate Social responsibility may be larger than you realize.  According to a Business Week cover story, serious money is lining up behind the sustainability agenda. Assets of mutual funds that are designed to invest in companies meeting social responsibility criteria have swelled from $12 billion in 1995 to $178 billion in 2005.  Now these investors are collectively calling on Congress to go green.  Stay tuned… 

Public Policy Wire Reaches Political Reporters, Government Decision-Makers and Voters

Business Wire’s new Public Policy Services Division has launched an array of specialized and unique distribution tools that are designed to help public affairs communicators get their message out to key audiences, including the media, government decision-makers, the public that goes online to read news, bloggers and other influentials.

Business Wire’s Vice President for Public Policy Services, Danny Selnick, with more than 20 years of Washington experience in the newswire business, said, “Public affairs communicators in government, associations, unions and non-profits are telling us that they increasingly have challenges in ‘breaking through’ to reach key audiences. At the same time, those that are beginning to use our new services are reporting that they are getting greater visibility and better results.”

Business Wire offers the DC Capital Circuit and National and State Public Policy Circuits, which are based on nationwide relationships with the media. The use of AP technology in sending news releases to the media ensures the right reporters at the correct copy desk get the story. Business Wire’s Public Policy Wire has the broadest reach to newsrooms and reporters covering issues of the day, while the DC Capital Circuit reaches hundreds of Washington-based newsrooms.

Business Wire has created issues-focused trade lists to reach individual reporters by name that cover the Pentagon, the White House, Congress, foreign affairs, sustainability and more. The State Policy Circuits are designed to get news not only to key media, but to newsrooms serving the local community. Additionally, the state circuits boast a comprehensive reach to radio and television stations that have newscasts.

Public Policy Services are also designed to reach decision-makers and elected officials. The National Policy and DC Capital Circuits are part of the news systems of the Congress and the White House. Business Wire Public Policy Services will also deliver a release to the members of the House, Senate or even committees. State Policy Circuits reach decision-makers at the state level - including governors’ offices and elected officials.

Decision-makers tell us that they want to receive news releases on breaking issues the same time as the media because it helps them to be better informed. Because of the ability to reach thousands of online databases, search engines, news portals and more, Business Wire is one of the most effective mechanisms to reach the online community including the public, influentials and even bloggers.