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	<title>BusinessWired - Business Wire Blog</title>
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	<description>Plugging Into New Media and the Alphabet Soup of PR, IR, SOX, SEO, etc.</description>
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		<title>BusinessWired - Business Wire Blog</title>
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		<title>New England Communicators Discuss the News Pitch for Companies in the Emerging GreenTech Industry</title>
		<link>http://businesswired.wordpress.com/2009/11/10/new-england-communicators-discuss-the-news-pitch-for-companies-in-the-emerging-greentech-industry/</link>
		<comments>http://businesswired.wordpress.com/2009/11/10/new-england-communicators-discuss-the-news-pitch-for-companies-in-the-emerging-greentech-industry/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 17:51:04 +0000</pubDate>
		<dc:creator>Amy Yen, Marketing Specialist, Business Wire</dc:creator>
				<category><![CDATA[Business Wire]]></category>
		<category><![CDATA[Business Wire Events]]></category>
		<category><![CDATA[Boston Herald]]></category>
		<category><![CDATA[cleantech]]></category>
		<category><![CDATA[cradles to crayons]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[green energy]]></category>
		<category><![CDATA[greentech]]></category>
		<category><![CDATA[KLD Research & Analytics]]></category>
		<category><![CDATA[new energy]]></category>
		<category><![CDATA[Renewable Energy World]]></category>
		<category><![CDATA[WBUR]]></category>

		<guid isPermaLink="false">http://businesswired.wordpress.com/?p=1945</guid>
		<description><![CDATA[
What&#8217;s the best way to pitch your news to media covering the ever-evolving green technology industry?
According to Stephen Lacey, a journalist with Renewable Energy World, you should &#8220;think of the journalist as an investor.&#8221;  Indeed, the media invests time and effort in a company&#8217;s endeavors and projects the same way an investor would contribute funding.
This [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=businesswired.wordpress.com&blog=582578&post=1945&subd=businesswired&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://businesswired.wordpress.com/2009/11/10/new-england-communicators-discuss-the-news-pitch-for-companies-in-the-emerging-greentech-industry/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Amy Yen, Marketing Specialist, Business Wire</media:title>
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		<title>Business Wire at the PRWeek NEXT Conference</title>
		<link>http://businesswired.wordpress.com/2009/11/10/business-wire-at-the-prweek-next-conference/</link>
		<comments>http://businesswired.wordpress.com/2009/11/10/business-wire-at-the-prweek-next-conference/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 14:04:29 +0000</pubDate>
		<dc:creator>Phil Dennison, Senior Marketing Specialist, Business Wire</dc:creator>
				<category><![CDATA[Business Wire]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[Brian Stelter]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[Gordon Crovitz]]></category>
		<category><![CDATA[Neil Hershberg]]></category>
		<category><![CDATA[NEXT Conference]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PRWeek]]></category>
		<category><![CDATA[PRWeek NEXT Conference]]></category>
		<category><![CDATA[Sree Sreenivasan]]></category>

		<guid isPermaLink="false">http://businesswired.wordpress.com/?p=1943</guid>
		<description><![CDATA[Tomorrow, PR professionals from across the US will gather at the Waldorf Astoria in New York for the PRWeek NEXT Conference, where they&#8217;ll hear about the latest strategies for building and maintaining a successful campaign.  This year&#8217;s conference, &#8220;Leadership from Social Media to the C-Suite,&#8221; includes speakers from the most successful and innovative companies in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=businesswired.wordpress.com&blog=582578&post=1943&subd=businesswired&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://businesswired.wordpress.com/2009/11/10/business-wire-at-the-prweek-next-conference/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Phil Dennison, Senior Marketing Specialist, Business Wire</media:title>
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		<title>Upcoming Business Wire Events &#8211; November 9 Edition</title>
		<link>http://businesswired.wordpress.com/2009/11/09/upcoming-business-wire-events-november-9-edition/</link>
		<comments>http://businesswired.wordpress.com/2009/11/09/upcoming-business-wire-events-november-9-edition/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 20:46:51 +0000</pubDate>
		<dc:creator>Jessica Lueck, Marketing</dc:creator>
				<category><![CDATA[Berkshire Hathaway]]></category>
		<category><![CDATA[Business Wire]]></category>
		<category><![CDATA[Business Wire Events]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[press release distribution]]></category>
		<category><![CDATA[Press Release Tips]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social media ROI]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://businesswired.wordpress.com/?p=1912</guid>
		<description><![CDATA[Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=businesswired.wordpress.com&blog=582578&post=1912&subd=businesswired&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://businesswired.wordpress.com/2009/11/09/upcoming-business-wire-events-november-9-edition/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Jessica Lueck, Marketing</media:title>
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		<title>Press Release Battle Groups: Lessons Learned from the USS Midway</title>
		<link>http://businesswired.wordpress.com/2009/11/09/press-release-battle-groups-lessons-learned-from-the-uss-midway/</link>
		<comments>http://businesswired.wordpress.com/2009/11/09/press-release-battle-groups-lessons-learned-from-the-uss-midway/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 18:54:26 +0000</pubDate>
		<dc:creator>Malcolm Atherton</dc:creator>
				<category><![CDATA[Business Wire]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Digg]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Malcolm Atherton]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press releases]]></category>
		<category><![CDATA[PRSA]]></category>
		<category><![CDATA[PRSA 09]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[USS Midway]]></category>

		<guid isPermaLink="false">http://businesswired.wordpress.com/?p=1902</guid>
		<description><![CDATA[The PRSA’s International Conference held its opening ceremonies on the deck of the USS Midway last night.
From 1945 to 1992, the USS Midway patrolled the world’s oceans with an entourage of support vessels. Destroyers, submarines, anti-aircraft &#38; anti-sub ships, tankers, and supply ships were all part of a battle group designed to support the success [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=businesswired.wordpress.com&blog=582578&post=1902&subd=businesswired&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://businesswired.wordpress.com/2009/11/09/press-release-battle-groups-lessons-learned-from-the-uss-midway/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Malcolm Atherton</media:title>
		</media:content>

		<media:content url="http://businesswired.files.wordpress.com/2009/11/ships.png" medium="image">
			<media:title type="html">ships</media:title>
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		<item>
		<title>Value &#8211; Public Relations Style</title>
		<link>http://businesswired.wordpress.com/2009/11/06/value-public-relations-style/</link>
		<comments>http://businesswired.wordpress.com/2009/11/06/value-public-relations-style/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 20:02:22 +0000</pubDate>
		<dc:creator>Malcolm Atherton</dc:creator>
				<category><![CDATA[Business Wire]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Malcolm Atherton]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PRSA]]></category>
		<category><![CDATA[san Diego]]></category>

		<guid isPermaLink="false">http://businesswired.wordpress.com/?p=1899</guid>
		<description><![CDATA[It&#8217;s fitting given the economic mess of 2009 that the theme of this years International PRSA conference is &#8220;delivering value&#8221;.
Public relations practitioners have not only fought lowered budgets, slow business development, and shrinking client/prospect pools, but they have also had to do battle with social/emerging media and an entirely new way of doing business.
2009 &#8211; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=businesswired.wordpress.com&blog=582578&post=1899&subd=businesswired&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://businesswired.wordpress.com/2009/11/06/value-public-relations-style/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Malcolm Atherton</media:title>
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	</item>
		<item>
		<title>New on Twitter: Corporate Social Responsibility News</title>
		<link>http://businesswired.wordpress.com/2009/11/06/new-on-twitter-corporate-social-responsibility-news/</link>
		<comments>http://businesswired.wordpress.com/2009/11/06/new-on-twitter-corporate-social-responsibility-news/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 19:17:45 +0000</pubDate>
		<dc:creator>Phil Dennison, Senior Marketing Specialist, Business Wire</dc:creator>
				<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Targeting]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Anna-Christina Cabrales]]></category>
		<category><![CDATA[csr]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://businesswired.wordpress.com/?p=1897</guid>
		<description><![CDATA[You may have noticed a new addition to the &#8220;Follow Us on Twitter&#8221; box over at the right:  @BWCSRNews.  Anna-Christina Cabrales, our Global Disclosure &#38; Financial Reporting specialist, will be tweeting the latest in Corporate Social Responsibility news from Business Wire as well as links to other CSR-related topics around the Web.  Make sure to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=businesswired.wordpress.com&blog=582578&post=1897&subd=businesswired&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://businesswired.wordpress.com/2009/11/06/new-on-twitter-corporate-social-responsibility-news/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/57a309be380c1f69875459bd0e0d4378?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Phil Dennison, Senior Marketing Specialist, Business Wire</media:title>
		</media:content>
	</item>
		<item>
		<title>Social Media for IROs: Understanding the Searching and Sharing Ecosystem</title>
		<link>http://businesswired.wordpress.com/2009/11/05/social-media-for-iros-understanding-the-searching-and-sharing-ecosystem/</link>
		<comments>http://businesswired.wordpress.com/2009/11/05/social-media-for-iros-understanding-the-searching-and-sharing-ecosystem/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 16:24:50 +0000</pubDate>
		<dc:creator>Joseph Miller, EON Product Manager</dc:creator>
				<category><![CDATA[Business Wire]]></category>
		<category><![CDATA[Investor Relations]]></category>
		<category><![CDATA[NIRI]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[IRO]]></category>

		<guid isPermaLink="false">http://businesswired.wordpress.com/?p=1880</guid>
		<description><![CDATA[
Business Wire’s own Monika Maeckle, Vice President of New Media, voice of @BusinessWire on Twitter, BusinessWired blogger and occasional podcaster, recently wrote an article on social media for IROs for the NIRI’s monthly Investor Relations Update trade publication.  Her piece gives an overview of the current state of social media and what it may mean [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=businesswired.wordpress.com&blog=582578&post=1880&subd=businesswired&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://businesswired.wordpress.com/2009/11/05/social-media-for-iros-understanding-the-searching-and-sharing-ecosystem/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/6c409699d763eefd0f214502eae55fc7?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Joseph Miller, EON Product Manager</media:title>
		</media:content>

		<media:content url="http://businesswired.files.wordpress.com/2009/11/niri_logo.png" medium="image">
			<media:title type="html">NIRI Logo</media:title>
		</media:content>
	</item>
		<item>
		<title>XBRL Update: October 2009</title>
		<link>http://businesswired.wordpress.com/2009/11/04/xbrl-update-october-2009/</link>
		<comments>http://businesswired.wordpress.com/2009/11/04/xbrl-update-october-2009/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 15:20:30 +0000</pubDate>
		<dc:creator>Phil Dennison, Senior Marketing Specialist, Business Wire</dc:creator>
				<category><![CDATA[Business Wire]]></category>
		<category><![CDATA[Disclosure]]></category>
		<category><![CDATA[SEC]]></category>
		<category><![CDATA[XBRL]]></category>
		<category><![CDATA[interactive data]]></category>
		<category><![CDATA[Michael Becker]]></category>
		<category><![CDATA[SEC XBRL mandate]]></category>
		<category><![CDATA[xbrl services]]></category>

		<guid isPermaLink="false">http://businesswired.wordpress.com/?p=1867</guid>
		<description><![CDATA[On October 6, 2009, the SEC issued &#8220;Staff Observations From Review of Interactive Data Financial Statements,&#8221; identifying improvements to the quality of XBRL submissions. The Staff commented on rendering, element selection, context references, negative values and negated labels, decimals and other observations.Below, please find the items from the SEC Staff&#8217;s observations that we believe you should [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=businesswired.wordpress.com&blog=582578&post=1867&subd=businesswired&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://businesswired.wordpress.com/2009/11/04/xbrl-update-october-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/57a309be380c1f69875459bd0e0d4378?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Phil Dennison, Senior Marketing Specialist, Business Wire</media:title>
		</media:content>
	</item>
		<item>
		<title>PR Peeps Poll: Twitter is the social medium of choice</title>
		<link>http://businesswired.wordpress.com/2009/11/03/pr-peeps-poll-twitter-is-the-social-medium-of-choice/</link>
		<comments>http://businesswired.wordpress.com/2009/11/03/pr-peeps-poll-twitter-is-the-social-medium-of-choice/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 20:48:48 +0000</pubDate>
		<dc:creator>Monika Maeckle, Vice President New Media Business Wire</dc:creator>
				<category><![CDATA[Business Wire]]></category>

		<guid isPermaLink="false">http://businesswired.wordpress.com/?p=1853</guid>
		<description><![CDATA[The October PR Peeps poll results are in and it appears that Twitter is the social medium of choice for professional communicators. 
Out of 460 who answered the question, &#8220;Do you tweet, blog, neither or both?&#8221; a hefty 191 tweet, only 15 blog, 112 do neither and 140 do both.
These stats reflect what we&#8217;re hearing from the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=businesswired.wordpress.com&blog=582578&post=1853&subd=businesswired&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://businesswired.wordpress.com/2009/11/03/pr-peeps-poll-twitter-is-the-social-medium-of-choice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Monika Maeckle, Vice President New Media Business Wire</media:title>
		</media:content>
	</item>
		<item>
		<title>Business Wire at PRSA</title>
		<link>http://businesswired.wordpress.com/2009/11/03/business-wire-at-prsa/</link>
		<comments>http://businesswired.wordpress.com/2009/11/03/business-wire-at-prsa/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 17:10:05 +0000</pubDate>
		<dc:creator>Phil Dennison, Senior Marketing Specialist, Business Wire</dc:creator>
				<category><![CDATA[Business Wire]]></category>
		<category><![CDATA[Blu-Ray giveaway]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[Greg Jarboe]]></category>
		<category><![CDATA[Laura Sturaitis]]></category>
		<category><![CDATA[Malcom Atherton]]></category>
		<category><![CDATA[PRSA]]></category>
		<category><![CDATA[PRSA International Conference]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media ROI]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://businesswired.wordpress.com/?p=1860</guid>
		<description><![CDATA[The PRSA 2009 International Conference begins this Saturday, Nov. 7 in San Diego, and as always, Business Wire will be there, showing you our latest innovations in press release delivery and demonstrating how our high-tech platform beats the competitors with simultaneous delivery, integrated multimedia, superior social media capabilities and more.  Here are some of the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=businesswired.wordpress.com&blog=582578&post=1860&subd=businesswired&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://businesswired.wordpress.com/2009/11/03/business-wire-at-prsa/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Phil Dennison, Senior Marketing Specialist, Business Wire</media:title>
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