Going Global: Upgraded Press Release Tracking & Measurement Reports

We recently announced an upgrade of our press release measurement and tracking reports (known as NewsTrak Reports) that makes us very proud.

NewsTrak Background

Our NewsTrak reports show customers detailed information on where their press releases are distributed; links to the full-text posting on a variety of websites; and aggregate audience measurement from Business Wire-hosted sites on who is accessing the news, how they interact with the content and in many cases where they come from – a portal or a social media site, for example.

What’s New

The upgraded NewsTrak is now available to members in any of 12 languages, including French, German, Spanish, and Japanese. The reports also show where our clients’ press releases were posted in hundreds of European websites and are updated as new postings occur. Finally, the look of the reports has been enhanced, making better usage of space and improving readability. Best of all, the reports continue to be a value-added feature of Business Wire distribution.

Kudos to our Web team, headed by VP Mark Wehrmeister for executing the project. Business Wire members can login and access the new reports via the NewsTrak links at the top of the press release page, or via the “My Reports” section in “My Connect”. We’d love to hear what you think.

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