Business Wire Newport Beach recently hosted “Meet the Media: Communicating During the Recession,” a media breakfast featuring a panel of area media members discussing today’s media trends, how the media handles news-gathering and what the business and PR communities can do to improve their communications with publications, as well as how the uncertain economy affects both groups. More than 70 PR & IR professionals from Orange County and the Inland Empire took in the discussion, moderated by Business Wire Newport Beach Regional Manager Christie Brockhage and including panel members:
- Michele Gile – News Reporter, KCAL 9/CBS 2
- Chris Meyer – Deputy Editor, Orange County Register
- Sarah Tolkoff – Tech Reporter, Orange Country Business Journal
Here are some of the key takeaways from the panel:
- It’s usually best to pitch a story to reporters as opposed to editors. Reporters have a natural instinct and passion for reporting news.
- When reaching out to a reporter, always ask, “Are you on a deadline?” “Do you have time?” “Would this be a good time to talk?”
- Don’t use company lingo when pitching. Make it as simple as possible for the reporter to understand your story. Don’t make them have to ask for further explanation.
- With the current economy, business stories are very relevant. But media outlets don’t like to stack up the news with the same type of stories.
- The recession, as well as the rise of news websites, have been very disruptive to the media, particularly large newspapers. The Internet is making TV old news, since, by the time the 6:00 news rolls around, everything there is to report is already online.
- Media sources are countering with efforts like hyper-local journalism, such as a beta site launch for Saddleback Valley.
- Additionally, there are now more opportunities for readers to “skip the middleman” by posting blog posts and events to media websites.
Local Business Wire offices host several events each year on PR, IR and media topics. Check out the Business Wire Events page to find upcoming events in your area.