All Things Press Release Podcast: How to Write a Good Headline

Today the All Things Press Release podcast is addressing the question:  How to Write a Good Headline?

Headlines have always been important in drawing readers into your press release but with today’s nanosecond attention spans, they matter even more.   Write a crummy headline and your press release sits;  craft a dandy, and you draw readers in, increasing chances of engagement.

The three-minute podcast, a production of Business Wire, aims to help  communicators large and small get the most out of press release efforts.  Tips, how-tos and guidance based on experience will be served up courtesy of Business Wire staff and outside counsel alike.

How To Write A Good Headline is featured in the All Things Press Release podcast, below:


Like what you hear?  Subscribe via RSS or iTunes.

Have ideas for a future podcast?  Please let us know.  Email or connect with us on Twitter at

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