Turn it into an advisory. That’s the advice of Business Wire’s Bill Mikulak, Senior News Editor out of our Los Angeles office.
Bill, who’s seen his share of news advisories, should know. When not editing copy and advising clients at Business Wire, he sometimes teaches public relations at Los Angeles area colleges and universities.
Part of Bill’s reasoning for promoting advisories is that at Business Wire, advisories include a free reminder the day of the event, so you get two bangs for the buck. Hear more in this edition of the All Things Press Release podcast: Turn Your Press Release Into an Advisory.