Heinz Press Release Case Study: All Things Press Release Podcast

Latching  onto a timely news hook and  adding a great photo to your press release can be the key to online traction and increased sales.  That’s what happened with the launch of www.myHeinz.com, a website created by Heinz, Inc., where you can make custom labeled ketchup and mustard for your special event.

Hear the details of this case study in the most recent edition of the All Things Press Release podcast:     

Like what you hear?  Subscribe via RSS or iTunes.  You can hear our other podcasts by clicking on the All Things Press Release tab at the top of this page (third tab from left).

Have ideas for a future podcast?  Please let us know.  Email blog_group@businesswire.com or connect with us on Twitter at http://twitter.com/businesswire

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