Value – Public Relations Style

It’s fitting given the economic mess of 2009 that the theme of this years International PRSA conference is “delivering value”.

Public relations practitioners have not only fought lowered budgets, slow business development, and shrinking client/prospect pools, but they have also had to do battle with social/emerging media and an entirely new way of doing business.

2009 – in no other terms – has been challenging. However, in this writers opinion there has never been a better time for companies to harness the power of trained PR professionals – pay quality people in the worst of times to do what they do best to get results.

This will be my 2nd PRSA conference and I can attest that these events offer all comers opportunities to leave San Diego with the ability to so their job better than before.

Business Wire will be there, and like the educational sessions occurring throughout the conference, we also can provide you with tools and knowledge to help you enhance your performance. From release distribution to social media trends to release optimization input and tips, we’ve got the means and the know-how to help.

It is fitting that the opening ceremonies took place on an aircraft carrier – just as it has defended the US and provided support for those in need, it now offers PR pros with a location to regroup and attack their jobs with newly learned skills and confidence.

-Malcolm Atherton, Account Executive/New Media Specialist, Business Wire Phoenix

Follow Malcolm at PRSA 09 on Twitter: @businesswire

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