A Press Release By Any Other Name Would Be As Useful

Courtesy of a link from my former colleague Les Blatt comes this list, by Andy Beaupre at Ragan.com, of “Words and phrases that have outlived their PR usefulness.”  But it’s not just the words that Beaupre takes issue with in some cases; it’s the practices to which they’re attached, including printed press kits and news embargoes.  He’s getting some lively discussion in the comments, including a couple of people sticking up for the continued usefulness of news releases (or press releases), much to our delight here at Business Wire.  It’s good reading, though, for PR people to think about what they are and aren’t doing right.

3 Responses to A Press Release By Any Other Name Would Be As Useful

  1. Cheryl Kiely says:

    Many thanks for discussing such an informative article with all of us. I’ve bookmarked your blog will come back for a re-read again. Keep up the very good work.

  2. REBECCA MENDEZ says:

    hello excellent website yea nice work

  3. Wish your posts had a lot more commenting, so there was future talk about your blog.

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