BW’s Laura Sturaitis in New Book on Product Launch

Business Wire’s own Laura Sturaitis, Executive Vice President of Media Services & Product Strategy, is quoted in The New Launch Plan: 152 Tips, Tactics & Trends from the Most Memorable New Products, a new book by Joan Schneider and Julie Hall from Boston-based PR firm Schneider Associates (disclosure: SA is a Business Wire client). In the book, which is about how integrated marketing ideas fuel and sustain successful product launches, Laura discusses how enhanced press releases can improve product launches. Specifically, she discusses how links and multimedia improve the visibility of press releases and the importance of being able to measure the ROI of a release.

For more information, check out the press release about the book. The New Launch Plan is on sale now & can be purchased on Amazon here.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: