by Nikelle Feimster, Media Relations Specialist, Business Wire New York
Business Wire was on-site as an anchor sponsor at Bulldog Reporter’s 2010 Media Relations Summit held on Monday June 28 at the CUNY Graduate Center in New York. More than 20 top public relations and media executives shared insight and vision about how PR professionals can survive a challenging, yet exciting, future in communications.
There were five provocative keynote sessions during the Summit. Tom Mulgrew, Director of Global Agency Relations at Business Wire, did an outstanding job introducing the second session titled “The Future of Media: Digital Changes Everything.” Keynote speaker Tina Brown, founder of The Daily Beast, gave her perspective on how consumers’ needs are changing and which business models will sustain media going forward.
The other sessions were:
- The Future of Public Relations: Seizing the Opportunity
- The Future of Journalism: Transforming the Fourth Estate
- The Future of Media Relations Technology: New Tools for Greater Impact
- The Future of Social Media Marketing: PR’s New Paradigm
The event also included intimate roundtables, which was my favorite part of the conference. Journalists, bloggers, editors, and producers gave insight into how their professional world is changing and how they prefer to work with communicators. I had the opportunity to talk one-on-one with some very impressive writers and editors from The Daily Candy, Crain’s New York Business, Newsday, Epicurious.com, and Food & Wine Magazine. They discussed the media they cover and suggested the best ways for PR professionals to pitch their publications. Sarah Shepard, Director of Sales, New York Region, Christine Corey, Account Manager, New York and Tom Mulgrew each did a fantastic job leading their own roundtable sessions which sparked great discussions. Sarah moderated sessions with Inc.com and Self Magazine, Christine moderated a session with Bloomberg Television and Tom led a roundtable discussion with Popular Mechanics.
Here are some highlights from the roundtables discussions I participated in:
- Brook Siegel, Entertainment Editor for DailyCandy, says that DailyCandy “prides itself on covering what’s new and undiscovered or makes life more fun and stylish.” When it comes to pitching, Brooke is most annoyed when someone pitches a story that has nothing to do with what they cover. Another pitch peeve: sending pitches in the mail. If you send her something via email, there is no need to send it via snail mail too.
- Food & Wine Senior Editor Christine Quinlan thinks that photos with stories are great. 300 dpi is a good size for print, and 72 dpi is good for online.
- Sylvia Carter, Food Columnist at Newsday, says that PR people should read the publications before pitching them and research the reporters to see what they wrote about in the past. Also, she suggests placing food stories in other sections of the paper. Business sometimes covers food trends from a business angle.
- Lauren Salkeld, Associate Editor at Epicurious.com, also stressed the importance of being familiar with the publication or website. She finds it insulting when she gets a pitch that is not relevant. She also finds blanket emails insulting. She likes when emails are addressed directly to her.