by Neil Hershberg, Senior Vice President, Global Media, Business Wire New York
Brazil, Russia, India and China, collectively referred to as the “BRIC” countries, are widely seen as the pistons powering the 21st century global economy.
Previously, we’ve profiled Business Wire’s powerful partnerships in Brazil and Russia, key markets where our unique strategic relationships provide Business Wire members with privileged access to the financial, government, corporate and media sectors. Agencia Estado in Brazil and Interfax in Russia are the most prominent business and financial news services in their respective markets, whose influence extends far beyond the investment industry.
This month’s spotlight is cast on India, whose economic growth in the past quarter-century has been nothing short of explosive. It is clearly a market that is on everyone’s ‘short-list’ in terms of potential business development opportunities. Creating a brand identity and reaching business decision-makers in India has become a top priority for companies seeking to stake a claim in today’s Southeast Asia gold rush.
Once again, Business Wire has captured the high ground by offering the most comprehensive distribution platform available.
Business Wire India [BWI], a licensed affiliate with offices in New Delhi, Mumbai and Bangalore, has established itself as the country’s leading corporate news service. Many of India’s best-known multinational companies are clients, using BWI for both their domestic and international distribution needs.
“Business Wire India has been a key partner for us in our online reach strategy,” observed Meenu Handa, Director, Corporate Communications, Microsoft India. “Its a pleasure to work with them and their customer support is world class.”
BWI’s network leverages traditional media, guaranteed placement on major financial portals and information platforms and a proprietary database of some 7,000 journalists and investors, including 1500 analysts to provide a 360-degree communications solution.
All releases are search engine optimized to enhance online visibility. Social media links also are provided to facilitate the sharing of stories on Facebook, Twitter, LinkedIn and other popular sites. Additionally, releases retain their XHTML formatting and hyperlinks, which means improved searchability, better online presentation, and enhanced flexibility and functionality.
The key point of differentiation that has propelled Business Wire India to market leadership is its all inclusive approach to news distribution, which encompasses a cross-section of digital and mainstream media, as well as comprehensive proprietary databases for supplemental targeting.
Network highlights include:
++Distribution via the following news agencies: United News of India, Indo-Asian News Agency, Cybermedia and ANI, the region’s leading multimedia news agency. ANI provides content across media platforms, including TV, Internet, broadband, newspapers and mobiles.
Journalists appreciate Business Wire India’s growing role in local news gathering operations.
“The releases dispatched by Business Wire India are not only fast, but also come from the original source, which is important for a wire agency like ours,” noted Arvind Padmanabhan, executive editor, business, of the influential Indo-Asian News Service. “We have been using the releases regularly for our wire service, including the RSS feeds. Business Wire India also has a good archival database that is quite useful and can be accessed fast. Hope more companies use the service to disseminate information.”
++ Guaranteed posting to more than two dozen leading news, financial and industry portals. A representative sampling includes:
While English is the language of business in India, translation into other official languages are available, as is local media monitoring capabilities.
Anurag Mittal, business head and vice president, Business Wire India, is proud of the company’s accomplishments and its reputation as the undisputed industry leader.
“We take great pride in what we have achieved in India so far and will continue our pursuit for excellence in delivering maximum value to all our stakeholders,” said Mittal, reflecting on the past, and optimistic about the future.
Distribution to India is included in all Asia-Pacific regional distribution, Global distributions, as well as being available as a stand alone option.
For companies seeking to raise their visibility in one of the world’s most promising economic markets, there is no simpler, more effective solution available.