by Ibrey Woodall, VP of Web Communications Services, Business Wire Florida
In response to multiple client requests, Business Wire announced the upcoming August launch of the NewsHQ online newsroom and InvestorHQ investor center solutions. The new products complement Business Wire’s current suite of services, improving communication and constructing an enhanced workflow for communications strategies and investor outreach.
NewsHQ and InvestorHQ are often referred to as microsites. Microsites are auxiliary websites that cater to specific needs and interests. NewsHQ and InvestorHQ were developed specifically to help corporate communicators and investor relations officers house and maintain information for a myriad of audiences, including journalists, bloggers, investors, consumers, analysts, key influencers and others.
There are many benefits to employing these content management solutions. One of the main reasons the online newsroom came into existence was because public relations representatives were having a hard time getting cooperation from their technical, or IT department, when they needed a press release posted quickly. Investor relations officers also needed a means by which they could get the most recent financial news and data to their company’s investors and analysts.
So, control was an initiating factor for this technological evolution. Communicators needed to be able to post and organize content in a timely manner. They needed to be able to get their message on their website, and delivered directly to those who were interested in their organization.
NewsHQ and InvestorHQ are tools that enable communications professionals to edit and manage the overall functionality of the website, without having to acquire complex technology skills. Posting content to the site is as easy as using word processing functions such as bold, italic, underline or upload image.
The NewsHQ and InvestorHQ solutions also make it much easier for those interested to research the status, history, and news of an organization. All of your company’s press releases, photographs, executive biographies, SEC filings, quarterly and annual reports, relevant stock and background information, along with other components can be accessed and downloaded from one central location – a headquarters – no matter where the site visitor resides. Journalists, investors and analysts expect this convenience 24 hours a day. They do not want to wait for the communicator to “get back to them.”
Search engine optimization is important in every communications campaign. The goal is to optimize your content to gain a higher ranking within search results. The ability to create links and URLs, and add keywords and tags are available within both the NewsHQ online newsroom and InvestorHQ investor center. These features will help strengthen your SEO efforts.
Business Wire’s clients will truly see a return on investment with the NewsHQ and InvestorHQ solutions. Simultaneous posting of formatted Business Wire press releases into your online newsroom and investor center, along with streamlined email and SMS alert distribution, and automatic placement of press releases onto your company’s social networking sites, reduces the amount of steps you have to take to post and distribute content. ROI is also realized with the simple equation of placing a dollar figure on the amount of time you spend answering the same questions over, and over, and over again.
If you are interested in learning more about the NewsHQ online newsroom and InvestorHQ investor center, please email HQ@businesswire.com.