– by Phil Dennison, Senior Marketing Specialist
It’s a topic we’ve addressed before — buzzwords and jargon in press releases — but Mark McClennan at Schwartz Communications has come at it from a unique way. He took Adam Sherk’s list of the most overused words and phrases in press releases, and made a word cloud out of it. (If you’re unfamiliar with word clouds or tag clouds, they provide a visual representation, usually via size, of how frequently various words are used on a site or in a piece of text.) Seeing McClennan’s word cloud really drives home how often some of these words are used:
Well, not much more to say, is there? It seems like, much as in Lake Wobegon, everyone’s a leader.