This update was said to touch nearly 12 percent of all Google search results in an attempt to weed out or de-value content farms and “low quality” sites. Wired.com offers more in depth coverage with Google engineers Matt Cutts and Amit Singhal weighing in on specifics about the change. If you’re an engineer like me, you’d already heard complaints in the tech sector for a while now.
So how did this change affect the visibility of your press releases? We’re glad you asked, because in the case of Business Wire, we’ve noticed a positive change. That’s correct: since Google tweaked their indexing algorithm, Business Wire has seen an increase in traffic, and higher rankings for our client’s press releases.
Meanwhile, according to Sistrix, a German search research company, our competitors have not fared as well, some losing nearly 70% of their keyword rankings. In addition, our rival says they lost 20% in traffic, showing a Hitwise graph of search clicks. But look closely and you’ll see the only site on that graph trending UP is Business Wire. Yes, quality rises to the top.
We don’t know specifically why some press release services were dinged. We can only confirm that Business Wire was not affected negatively by the Panda update based on our analytics analysis. Why the difference? I suspect it’s because we’ve been following “best practice”, “white hat” SEO for years.
Business Wire has been known for excellence and customer service for 50 years now, and we have deliberately avoided SEO gaming, allowing our highly vetted content to speak for itself. As an engineer and Director of Web Services, you can bet I place a high value on technology, but good decisions and people behind them are what really make a difference in the quality our clients enjoy at Business Wire. It turns out taking the high road and considering long term over short term success results in excellent SEO outcomes for us and our clients.