As branding and SEO continue their convergence, two-thirds of those responding to a recent PR Peeps poll said that press releases play a “significant role” in their branding efforts.
Out of 228 polled, 66% categorized the role press releases play in their branding efforts as “significant.” Twenty-five percent said press releases play a “minor” role in branding efforts, while 9% said they don’t use press releases in branding efforts.
“Press releases are part of an overall strategy for my company and customers,” noted one PR pro in the comments section of the survey. “Brand positioning plays and should play a major role not only in press releases, but also in any piece of info or PR writing [that comes] out of the organization,” said another respondent.
Judging from these results, one could argue that press releases belong in the marketing department–in addition to communications, of course.
Here’s the findings:
- 150, or 66% Press Releases play a significant role
- 57, or 25% Press releases play a minor role
- 21, or 9% Don’t use press relases for branding
To all those who participated, thank you very much! How about helping us out with our next PR Peeps Poll: Which press release metric do you most value?
228 respondents via Twitter, email and Business Wire webinar polls. Poll conducted conducted April – May 2011.