The broad brush, and the single strategic stroke: when it comes to press releases, you need to do both.
Business Wire recently deepened its four-year partnership with SmartBrief, a custom publisher of targeted industry email newsletters. The new agreement expands from 12 to 80 the number of targeted industry trade email publications to which Business Wire clients will have access when sending their press releases around town or around the globe.
The expanded access straddles a broad spectrum of industry and association email newsletters-from the American Academy of Nurse Practitioners to the Culinary Institute of America to the New York Society of Security Analysts and everything in between.
Each SmartBrief newsletter is co-branded with a leading trade association or professional society and provided free of charge to subscribers. Those interested, may sign up at SmartBrief. Business Wire clients can add SmartBrief distribution to the targeted industry audience of their choice in conjunction with their Business Wire geographic circuit by adding the newsletter choice in the Special Instructions area of Business Wire Connect when uploading their press release.
Click-throughs and metrics are incorporated into Business Wire’s comprehensive Newstrak reports, allowing clients to monitor the reach of the extra visibility.