Holiday Event Gives BW Houston Clients a Chance to Network

by Cindy Cantu, Client Services Representative, Business Wire Houston

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Client and prospects mingled with Business Wire Houston staff, while enjoying delicious hors d’oeuvres and drinks at a Holiday Happy Hour on Thursday, Dec. 15, 2011. The event was held at Sambuca Jazz Café, an elegant dinner club located in the downtown district’s historic Rice Hotel.

More than 40 attendees made an appearance throughout the evening. Some were sincerely appreciative of the opportunity to network with other professionals they might not otherwise meet. “I like that as an agency, I get a chance to network with people I seemingly do not see except for the Business Wire holiday party,” said Ed Davis, General Manager and PR Leader for Fifth Ring. “The only thing I don’t like is that it ends too soon.”

Live music and dancing were also on-site. Sambuca is well-known for its eclectic music menu, including sultry singers, crooners, classic rock, Top 40, jazz and Latin rhythms. While the music is great, having to shout to have a conversation is not. The BW event was held in a private upstairs area, which attendees saw as a plus. “Sambuca’s was a great venue and being tucked away upstairs allowed you to not only enjoy the music, but also the conversation,” said Dan Bach, Investor Relations Manager for Plains All American Pipeline, L.P. “I could hear the other person talk and did not have to yell above the music.”

Processing press releases on a day-to-day basis doesn’t exactly offer the chance for staff and clients to get to know each other. The casual setting gave clients a chance to meet the people behind the voices of BW staff they work with regularly. “(I) wanted to meet face to face the great folks that help me with my news releases,” Bach said.

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