News audiences, all of them, are on the go these days: More than half of all US adults own a smartphone or tablet, and more than 60 percent of those read news on their devices at least once a week. As mobile starts to complement – and in some cases, supplant – desktop usage, it’s important to make sure that you’re reaching audiences where they are. And that’s more true when it comes to market-moving news targeted at investors and analysts.
Nigel Malkin, president of Brand2hand Media, recently led a webinar for Business Wire called “Mobile Alerts for Investor Relations.” In this webinar, Nigel discussed the whys and wherefores of reaching investors by mobile. A few highlights from that event:
- SMS open rates are more than 90% on average, compared to 22% for email
- Mobile users generally open SMS messages within 4 minutes, compared to 6 hours for email
- Different markets have different text character limits, and messages must be designed accordingly
- There’s a definite way to structure your mobile alert messages for top effectiveness
You can listen to the archived webinar here, or view the accompanying slide presentation below.
Afterwards, learn more about how we can help you add mobile alerts to your own investor relations program.