by Mike Maguire, Northeast Region Editorial Supervisor, Business Wire/NY
Standing out in a crowded market, “fake” press releases and gender equity in PR/media are just a few of the areas that
Business Wire CEO Cathy Baron Tamraz touched on recently in an interview with Bulldog Reporter.
Technology and people are two of the main components that keeps Business Wire ahead of all competitors. Innovation that levereages strategic alliances — like the recently announced NUVI partnership — have helped keep the company in front of the ever-changing PR, IR and social media landscape.
“It’s ultimately all about the people – and the conversation starts with the press release,” said Tamraz. “We have developed, created and patented our own technology. Having control of your technology gives you a much higher degree of safety and comfort.”
Tamraz has been attending the Fortune Women’s Conference and predicts that there will be more female CEOs in the Fortune 500. “The glass ceiling is being broken, so I have a lot of faith in society and the world, as to where things are going.”
Business challenges, her philosophy, leaders admired and financial disclosure regulation changes that have taken place over the years are some other buzz topics Tamraz touched on in the interview with Richard Carufel.