Hispanicize 2013 Conference Recap

by Pilar Portela, Media Relations Supervisor and LatinoWire Media Representative

Business Wire’s LatinoWire was a proud sponsor of Hispanicize 2013 in Miami — a yearly conference where hundreds of journalists, bloggers, film and music artists and communications professionals gather to hear from top Latino trendsetters. This year the conference was five days long, with more than 100 sessions and featured 260 speakers.

Danny Selnick & Pilar Portela

Danny Selnick & Pilar Portela

LatinoWire Vice President Danny Selnick and I were on-site offering our press release expertise to attendees and participated in all the conference events. I also had the opportunity to moderate three incredible media panels:

1)         Hispanic Media Relations Evolves: Best Practices on What Remains the Same and What’s Changed in 2013 (sponsored by Getty Images)

2)         Managing Your Social Personas

3)         Finding Your Voice as a Commentator

All three panels were a mix of media relations, social media and television, and covered the challenges of pitching the Hispanic media, finding the right balance between your professional and personal social media accounts and what is the key to having a strong voice as a commentator, just to name a few.

Charlie Garcia, Garcia Trujillo, LLC and Latino Rebels;  Sonia Nazario, Pulitzer Prize-winning journalist and author of "Enrique's Journey"; Fernando Espuelas, Host of "El Show de Fernando Espuelas", Univision America; Pilar Portela, Business Wire; and Ruben Navarrette, Nationally Syndicated Columnist

Charlie Garcia, Garcia Trujillo, LLC and Latino Rebels; Sonia Nazario, Pulitzer Prize-winning journalist and author of “Enrique’s Journey”; Fernando Espuelas, Host of “El Show de Fernando Espuelas”, Univision America; Pilar Portela, Business Wire; and Ruben Navarrette, Nationally Syndicated Columnist

The New Target Market: Hispanic Millennials

Hispanicize also featured a social media Hispanic news platforms session with panelists from Fox News Latino, Fusion (the new ABC/Univision joint venture), Huffpost Voces, NBC Latino and Voxxi. The discussion focused on the new target market for these media platforms, which are Hispanic Millennials — U.S. born Hispanics who speak English and are between the ages of 18 to 49. Fox News Latino, NBC Latino and Voxxi offer their online news sites in English. The new Fusion news site is planning to do the same. All speakers agreed in order for the Latino market to continue to grow, the focus is going to be the younger generation Latinos.

In addition, the conference featured almost round the clock activity with:

–     Daytime industry workshops and sessions for journalists, bloggers, communications (PR and Marketing) professionals and film and music artists.

–     Latinovator Luncheons featuring Actor and Singer Carlos Ponce, Zumba’s Beto Perez, Movie Director Nicolás López and Journalist Soledad O’Brien.

–     Evening red carpet movie premieres and music concerts featuring Latino artists.

More information on the conference can be found here.

Adrian Carrasquillo, NBC Latino; Pilar Portela, Business Wire; and Daniel Rivero, WLRN/Miami Herald News

Adrian Carrasquillo, NBC Latino; Pilar Portela, Business Wire; and Daniel Rivero, WLRN/Miami Herald News


LatinoWire reaches influential Hispanic bloggers, decision-makers and more than 1,200 US-Hispanic newsrooms in both Spanish and English. Click here for more information on LatinoWire and media reach.

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