by Molly Pappas, Media Relations Specialist, Business Wire/Boston
Last week, Business Wire/Boston hosted a media panel breakfast event with some of the leading online journalists and bloggers in the area to discuss the latest trends in online media. Among the topics discussed were the evolution of online media, tactics of coverage and how an online journalist’s job has changed.
Our media discussion revolved around six of the area’s established names in online media:
Shane O’Neill, Assistant Managing Editor of
CIO.com (@ smoneill)
Paul Roberts, Editor-in-Chief/Founder of
The Security Ledger (@ paulfroberts)
Tiffany Campbell, Managing Editor of Digital at WBUR.org (@ tiffanycampbell)
Galen Moore, Web Editor at (@ Boston Business Journal galenmoore)
Angela Nelson, News Editor of Boston.com (@ bostonangela)
Jamie Wallace, Editor-in-Chief of Fans of Being a Mom blog (@ suddenlyjamie)
L-R: Angela Nelson, Jamie Wallace, Shane O’Neill, Paul Roberts, Galen Moore, Tiffany Campbell
Check out the links below for some Storify compilations of tweets from attendees and panelists!
On the evolution of online media:
Getting so much feedback via blogs and Twitter is double-edged sword because of + & – comments, must be prepared says
panelists honest about balancing metrics w/delivering content that should be reported & engaging with audience. Refreshing.
Nice to hear that cultivating relationships is still important in PR…and that tweet pitching is not really valued
Paul Roberts/The Security Ledger: “Stories that do the best are the ones that have real news.”
On the tactics of coverage:
If you don’t put up something with a striking visual, it might as well be invisible-
Prep story for instant repurposing via visual/social/online mediums & your story will be gold to the media
On how the job has changed:
“voicemail is where things go to die.” Ha – so true!! Even for PR people.
Pitching diff now than 20 yrs ago?
panelists say no, but impt to now add pictures so journos can make packages for social channels
Pitching press is still about relationships, knowing publication, good content. But need to present it for visual and social media
reporters/pr pros are all real people. Let’s not lose sight of that when focusing on our work, or our numbers.
Our full house had
nothing but praise for the panelists and discussion.
Morning well spent at
with area media, good Q&A, content. Thanks BusinessWire
At BusinessWire “Meet the Media” pgm in Waltham. Full house. Awesome panelists. Love learning!
Thank you to our amazing moderator and panelists for a great, informative discussion!
For upcoming local Business Wire events or our award-winning webinar series, visit our events page or follow Business Wire events on Twitter, hashtag #bwchat.