Business Wire Los Angeles Co-Sponsors PR Panel, “Leveraging Storytelling to Transform Prospects into Clients”

By Warner Boutin and Fred Godlash

Business Wire recently co-sponsored a PR panel discussion hosted by Media Leaders at co-working space Cross Campus LA.

Media Leaders’ host Josh Ochs fielded questions to a panel of agency experts including:

Leveraging Storytelling

The PR gurus discussed client acquisition strategies, content marketing tactics, digital technology, managing competition and lessons learned along the way.

On embracing digital technology & the integrated communications approach, Chris Baccus touched on Golin Harris’s “G4” model, which merges four expertise areas into one entity.

Apryl DeLancey discussed ways in which her agency, Blaze PR, tackles a collaborative approach when handling clients. First and foremost, “Get over yourself, and focus on helping the team/client project,” said DeLancey.

On leveraging new media, Kim Koury’s crew at Spin PR Group harnessed news buzz surrounding the 405 freeway closure, known as “Carmageddon,” housing a live tweeting event/ party.  Their publicity efforts turned a potentially disastrous PR project into a positive experience,  garnering global media attention.

Adler Integrated’s Kyra Reed tapped social media to maximize local marketing efforts  surrounding  their client, iconic music venue The Roxy, setting the table for the Sunset Strip Music Festival ,  now in its 6th year .

Chad Bennett with Populus Brands focused on consumer brand building. “[You have to] leverage the story across TV, digital, film platforms to really build the brand, not just content,” said Bennett.

On amplifying their clients’ earned media messaging consistent with paid and owned media silos, the panelists agreed on crafting the messaging early and being authentic.

Business Wire’s Warner Boutin shared a few press release SEO headline tips. “Lose the prepositions and adverbs.  Turns out search bots also value active AP style  voice, ” said Boutin.

Sponsors led a live twitter contest, awarding winners with travel discount cards (Uber) and Google Analytic s promo cards (Business Wire).

Additional sponsors included Chipotle Mexican Grill, who provided a much appreciated couple of boxes full of burritos.

See a video recap of the panel and a Storify collection of tweets here.

Thanks also to event hosts Minling Chuang, Chief JOYCoach, {the JOY depot}; and Brian MacMahon, Founder , Your Office Agent.

6 Responses to Business Wire Los Angeles Co-Sponsors PR Panel, “Leveraging Storytelling to Transform Prospects into Clients”

  1. Josh Ochs says:

    Great work to Warner and the Business Wire team! Thank you for sponsoring this event.

  2. The video was really useful. It sounds like this was a fun, informative event.

  3. […] Business Wire Los Angeles Co-Sponsors PR Panel, “Leveraging Storytelling to Transform Prospects in…Business WiredInvestor Relations […]

  4. […] a look at some of our past posts for more on how any company, big or small can leverage storytelling or improve PR efforts by adopting a storyteller’s […]

  5. […] posts for more on how any company, big or small can leverage storytelling or improve PR efforts by adopting a storyteller’s mindset. Have a few tips of your own?  Please share them in the comments […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: