PRWeek 2013: PESO Principles – Register for Less!

250x180peso13-spons_368016Business Wire is proud to be a sponsor and exhibitor for the upcoming 2013 PRWeek conference. This year’s theme is PESO, the fast-evolving mix of Paid, Earned, Shared, and Owned media that is driving an increasingly integrated and convergent communications landscape. The old definitions of marketing and PR are being torn up as clients build their reputations through storytelling, content, and sharing.

Event details

When: Tuesday, September 17
Where: Convene (formerly The Sentry Centers), 730 3rd Avenue, New York, 10017
Time: 8.15am – 6.30pm (6.30pm-9.00pm is the 40 Under 40 Dinner)

Featured Speakers

Jeff Jones, CMO of Target; Simon Sproule, head of global marcomms at Nissan; and News Corporation strategy guru Raju Narisetti head a stellar lineup of C-suite executives and agency thought leaders to lead a conversation about paid, earned, shared, and owned media and how to maximize this mix to supercharge your brand, corporation, or organization. You will hear from cutting-edge experts, immerse yourself in best practice, and make vital connections in a program that mixes practical workshops, interactivity, blitz talks, onsite social media, and networking with thought-provoking keynotes and panel discussions.

Interested in attending? You can save $200 off the $795 conference registration price by registering today, and using the promo code BW200 at checkout. To register, visit .

We look forward to seeing you there!

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