Guest post by Seval Dogan, Business Wire – A Berkshire Hathaway Company
Yes, Business Wire did it again. On the 26th and 27th September, we were a proud sponsor and exhibitor at the 10th anniversary of Kommunikationskongress in Berlin.
Kommunikationskongress is the largest annual international conference for Public Relations professionals in the German speaking market. Presented by the Federal Association of German spokesmen (BdP) and the respected magazine ‘pressesprecher’, the congress remains one of the most important platforms for discussions surrounding current issues and trends facing today’s PR and communications professionals. With more than 30 exhibitors and over 1,800 attendees, the congress is a popular organization in the area of corporate communications. Members of the congress include companies, organizations, agencies, PR-service providers, political parties, media services and more.
The Business Wire booth was a big hit this year, illuminated by its spectacular brand colors and featuring our newest monitoring service, NUVI. Business Wire thrilled booth visitors with giveaways, ‘Lebkuchenherz’ as the Germans call it, a delicious ginger bread cake shaped like a heart. Our branded ginger bread cakes not only drew the attention of the attendees at the congress, but also touched many hearts.
But it wasn’t the cake that put a big smile on Ms. Gladys Takramah’s, Berlin-based PR executive for Umweltbundesamt Deutsche Emissionshandelsstelle (DEHSt) face. She won our big prize, a Google Nexus 7 tablet.
Business Wire greatly enjoyed being a part of the 10th anniversary of Kommunikationskongress. It was an excellent event and opportunity to meet with a wide range of PR and communication professionals.
Did you attend Kommunikationskongress this year? If so,what did you think?