Whether you’re crafting a press release, putting together a new blog post, or outlining the next piece of your content marketing strategy, how much thought do you give to the underlying story you’re telling about your brand through these exchanges? Be honest, do you put on your storytelling hat before you go about your day-to-day PR or marketing communications? Or are you focusing more on the platforms themselves?
When it comes to brand storytelling, Jonah Sachs argues that “now, more than ever, brands need to know how to tell compelling stories to reach [their] audiences…It’s critical for brands to shift from messaging to storytelling. After all, a brand is nothing more than an ongoing story — a set of meaningful emotional experiences — unfolding between itself and its audiences.” No matter what industry you’re in, telling your brand’s story — and telling it well — is considered one of the most effective ways to connect with your audience on a deep and meaningful level.
During Social Media Week in Toronto, we took special note of the Twitterverse conversation around storytelling and have rounded up some of the best insights for you. Ready to dive into storytelling for your brand? For further inspiration, have a look at some of our past posts for more on how any company, big or small can leverage storytelling or improve PR efforts by adopting a storyteller’s mindset. Have a few tips of your own? Please share them in the comments below!