by Seval Dogan, Marketing Coordinator, Business Wire Germany
Business Wire Germany was a proud sponsor at the International German PR Awards ceremony held October 25th in Wiesbaden, the capital of Germany’s Hessen region. The ceremony is an exclusive industry event for PR and communications specialists from German -speaking countries. Four hundred top managers and PR professionals from companies and organizations attended this year’s event. In collaboration with the FAZ Institute, the German Public Relations Association (DPRG) honored outstanding achievements in PR and communications management. This ceremony plays a major role serving as the most important indicator of innovative concepts, campaigns and solutions in the area of strategic communications.
This year, several new trends in the communications industry were identified. Many of the submitted concepts used social media to create customer commitment and loyalty, ultimately leading to better returns on investments. Social media applications were strategically used to showcase the values of company products and services. Volker Sach, Managing Director of the FAZ Institute, puts it as such: “The jury was impressed by the high number of excellent campaigns that used classic PR tools successfully connected to social media applications.”
Young professionals also put their PR skills, knowledge and innovative ideas to the test, competing for both the prestigious DPRG Junior Award and the Dr. Albert Oeckl Award. The winners were Franziska Brachvogel and Kristin Siegel, who are currently studying communication management at Leipzig University in Germany. Brachvogel and Siegel successfully combined classic PR tools with social media applications. The primary aim of their concept was to raise awareness and consumer commitment for more environmentally friendly reusable energy consumption. The winners accomplished an innovative communications concept in which social media tools were strategically used to create more transparency through active dialogues with consumers. Brachvogel explains the vision behind the concept: “Communication creates transparency – transparency creates trust.”
It was wonderful to see so many happy winners. We at Business Wire are thrilled to be a member and sponsor of the German Public Relations Association, a group that strives to create a bigger, brighter future for the communications industry.