This week, Business Wire Paris’ Hannah Kelly’s article on The Role of PR in Multicultural Outreach is featured in CommPro.biz.
With the globalization of the communications industry, and the ever-changing demographics of the United States, multicultural outreach has never been so important. Currently, the combined buying power of the Hispanic, Black, Asian and Native American communities combined is over $1.5 trillion, with Hispanics opening small businesses three times faster than the national average. As these key audiences gain influence, organizations must customize and adapt their programs to meet the unique needs of each.
Read the full story at http://www.commpro.biz/public-relations/role-pr-multicultural-outreach/
Learn more about Business Wire’s multicultural PR services: https://www.businesswire.com/portal/site/home/demographic-targeting/
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