Last month, The National Newspaper Association kicked off their annual conference with a presentation from Twitter’s head of news services, Vivian Schiller. In her keynote, Vivian outlined several upcoming changes within Twitter news services, introduced Twitter’s new local news initiative and provided tips for journalists on how to leverage Twitter to build their audience and brand.
In this CommPro.biz article, Business Wire’s Director of Social & Evolving Media, Serena Ehrlich, takes a closer look at Twitter’s commitment to news sharing and why today’s PR professionals should care.
What do you think of this piece? How do you plan on leveraging this new commitment to information sharing in your communication efforts?