In case you missed it, Business Wire’s editor Luke O’Neill wrote an article in PR Daily that discusses the gap between social and PR . In the story Luke discusses how social media is part of the requirements for a PR professional including how traditional media consolidation and the rise of social media as a channel for news and commentary were the main forces merging the two sides.
Some of the key focus points include:
- The best communication programs use both traditional PR and social messaging to ensure maximum reach and return on investment.
- PR people should embrace the idea that different people from their organization are communicating interactively online.
- Organizations have embraced social by inserting social sharing prompts within their news releases to initiate sharing from the release end.
Read the full story http://www.prdaily.com/Main/Articles/16291.aspx#
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