The Four Pillars of PR in 2014: Authenticity, Trust, Engagement & Measurement

The 4 Pillars of PR

Earlier this year, PR Week hosted their first global congress in Barcelona.  At this inaugural event, four themes emerged – Authenticity, Trust, Engagement & Measurement.

In this summary by Agnes Deleuse, Senior Marketing Manager, Business Wire Paris, & Chen-Lee Tsui, European Marketing Manager, Business Wire London, we take a look at how the four pillars of PR create the foundation for a successful PR program.

Learn more about each of these elements and how, when combined, they can not only increase coverage and interest in an organization, but also provide a higher return on investment at http://bit.ly/4PillarsofPR

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