The Art of Storytelling – Understanding The Story Arc

Are today’s communication pros ruining the age-old tradition of compelling news story narratives with their press releases?  Julian Sher, the award-winning journalist and veteran senior producer of CBC’s investigative TV program “The Fifth Estate,” believes so.

Learn why as Sher outlines how to utilize story arcs to tell your business story in this piece by Business Wire Canada’s Zara McAlister:  http://bit.ly/BrandStoryArcs 

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