How Austrian Butchers Used Social Media to Fight McDonald’s

One of the advantages of being a global news distribution service with local offices around the world, is the ability to feature successful campaigns occurring in local markets.

In this piece,  Seval Dogan and Ralph J. Dittmar, from Business Wire Germany, take a closer look at the successful strategies and tactics Austrian butchers used in response to a McDonald’s ad attacking their core product – the Wurstsemmel sandwich.

As you will see, utilizing social media channels, the butchers were able to evoke local pride so quickly and effectively that McDonald’s pulled their advertising campaign within two days of launch.

Read more about this amazing program here:

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