For today’s Friday spotlight, we once again head north to interview Zara McAlister, our Canadian media relations specialist.
Zara, thank you for speaking with us! Tell us about yourself, where are you from?
I was born and raised in Port Perry, Ontario, a small town north of Toronto. As a country girl, I’ve had to adjust to big city living in Toronto. It’s getting easier every day.
When did you start working for Business Wire?
After completing my MA degree in Journalism from Western University in the spring of 2012, I took on the position of newsroom editor at Business Wire’s Toronto office the following November.
You first started at Business Wire as an editor, tell us more about your roles within the company.
Although I enjoyed the editorial and client relations side at Business Wire when I worked in our Toronto newsroom, I was excited about pursuing new opportunities as a media relations specialist for our Canadian territory. This role enabled me to put on my journalistic thinking cap and collaborate with the thousands of journalists in the country. I’ve been working in this role for the past five months – and I love doing it!
Tell us more about your role as our Canadian media relations expert?
As a media relations specialist, I develop and maintain relationships with Canadian journalists, form partnerships with media points by exploring content license opportunities, co-manage our @BusinesswireCA Twitter account and I work on keeping our expansive database of media contacts up-to-date. Apart from my primary responsibilities, I also enjoy writing content for our blog and other public and investor relations publications.
What do you enjoy about your job?
The best part about my role in media relations is the opportunity to meet new journalists every day. Even though I’m not always interacting with journalists face-to-face (more often than not we connect via social media), I get to learn about our Canadian media landscape, what our journalists deem newsworthy and how Business Wire can facilitate their needs. I think working with our journalists is so important given how unstable their industry is at this time, so we want to be able to help our reporters and editors as they are taking on massive changes.
What do you like about Business Wire?
All of my colleagues, from Seattle to Tokyo, have always been friendly and encouraging. Our global team is ready to land a hand when needed, despite operating on different time zones. Our courtesy with each other definitely extends to our customers and our media partners, so they can always expect outstanding and punctual customer service.
What are some of your favorite contributions to Business Wire?
I was able to hone my copy editing skills when I worked in our Toronto newsroom, so I always felt a rush of adrenaline every time I was able to catch misplaced quotation marks, dangling modifiers, and misspelled names. I prided myself on spotting those pesky little “It’s” vs. “Its” errors, which actually happens quite frequently.
I’ve been able to employ my journalistic skills by writing content marketing pieces to help increase our brand awareness in Canada. I’m not afraid to try out new ways of marketing ourselves.
Tell us about yourself!
I’m a self-professed lover of chick lit and all things related to the Bachelor/Bachelorette reality TV show. For those two hour episodes every Monday evening, my eyes are glued to the TV watching impossibly romantic dates and heart wrenching breakups. When it’s not a Monday evening (and this show airs pretty much all of the time), you can find me enjoying Toronto’s summer patio scene or hitting around a birdie with my badminton racquet.
I’m also a globe trotter, having travelled across North and South America, and much of Europe.
What drives you to do what you do every day at Business Wire?
As soon as I step into my office, I’m ready to offer valuable content to our Canadian journalists so that they can share important news with their readers or investors. Newsrooms will never have to worry about a lack of content when they decide to work with Business Wire.
What is your favorite thing about living in Canada?
That we are generally well-liked by people around the world. Because the stereotype that Canadians are polite, friendly and outgoing people is actually accurate—look no further than our Toronto office team. Also, I think I look fairly stylish in a snowsuit.
Why do you recommend Canadian companies work with Business Wire?
Business Wire has formed long-lasting and solid partnerships with many of the major media points around the world. That means that your news will always be viewed and shared by the editors, reporters and producers that make up global newsrooms.