In this piece by Ibrey Woodall, Business Wire’s VP of web communication services, we take a closer look at the various ways public companies present their company news to reporters, analysts and other parties.
Some online newsrooms combine public relations, branded content and investor information on one single landing page. While this allows all interested parties access to a wide range of content, many experts have noted that the experience these newsrooms present are not customized enough to produce significant results.
The other option is to decouple company and branded content from investor information by creating two sites, an online newsroom and an IR site that link to each other as needed. Since each audience has such differing goals when visiting the company’s site, this allows each section of the website to be tailored enough to the visitor that it drives higher rates of adoption of content and alignment with the company message itself.
What type of corporate online newsroom does your company have? And why should you care? (Hint –over 70 percent of reporters access the company’s news page when writing a story). Read more here to find out which set up works best for you and your goals.