By Serena Ehrlich, Director of Social and Evolving Media
Earlier today, Business Wire announced the promotions of three media relations experts, Raschanda Hall, Director of Global Media Relations, Pilar Portela, Media Relations Manager, U.S., and Matthew Allinson, Media Relations Manager, International. Business Wire has the most media relations experts in the newswire industry. Each day, this team works with large and small media outlets across the globe to ensure the widest visibility and usage of our client’s press releases.
Raschanda has spent the last 14 years leading Business Wire’s global media relations team through the fast-paced, changing media landscape, utilizing her formidable communication skills, understanding of emerging technology, and pioneering social media presence to expand Business Wire’s reach to media and influencers worldwide. Raschanda’s focus is on strategies to further establish and expand Business Wire’s circuit offerings and targeted delivery using the latest technology and communications tools. Her work provides Business Wire the advantage in reaching both traditional, online, trade and specialty press and social media audiences around the world.
Raschanda is an active member of many journalism and PR industry organizations including the Online News Association, the National Association of Black Journalists, the Publicity Club of Chicago, ColorComm and the National Black Public Relations Society where she serves as Vice President of the Chicago chapter. She is based in Chicago and is a graduate of Dillard University in New Orleans. You can follow Raschanda on Twitter at @RaschandaHall.
Pilar has been with Business Wire for 18 years and joined the Media Relations department 6 years ago. In her current role, she oversees the U.S. Media Relations team and is responsible for developing, maintaining, and expanding relationships with the Southeast and Multicultural media, especially U.S. Hispanic. In recent years, she has been a key player in developing Business Wire’s LatinoWire circuits, speaking on industry panels and cultivating relationships with Hispanic journalists and media properties.
Pilar is an active member of the National Association of Hispanic Journalists where she has served as Officer At Large for 4 years. Based in Miami, Pilar is a graduate of New York University (NYU) with a Bachelor’s degree in Journalism and Florida Atlantic University (FAU) where she earned an MBA.
Matt has spent the past 12 years in various roles within Business Wire’s International Media Relations Department. He has endeavored to enhance Business Wire’s global reach by coordinating licensing agreements, developing partnerships with international news outlets, cultivating relationships with journalists in all corners of the globe, and directing a staff of media relations professionals in Canada, Europe, and Asia. Matt is also an active member of the Western Washington chapter of the Society of Professional Journalists and regularly organizes media events in the Pacific Northwest.
Originally from Colorado, Matt has spent the past 4years in Seattle. He has a degree in Journalism & Mass Communication from the University of Colorado and a certificate in Social Media Implementation from the University of Washington.
Business Wire’s media relations team covers the world from Business Wire offices in New York, San Francisco, Miami, Chicago, Washington, D.C., Boston, Los Angeles, Toronto, Paris, Frankfurt and Tokyo.