As Hispanic Heritage Month comes to a close, we wanted to share this piece written by Pilar Portela, Business Wire’s media relations expert. In this article, Pilar looks at the dynamics within the Latino culture that drive the U.S. economy. With $1.2 trillion annual buying power, many companies are expanding their PR and marketing programs to include Hispanic audiences. Are you? If you are looking to launch a PR program for this key demographic, let us know. We have a wide range of resources and information that may be useful to you.
In the meantime, we highly recommend you read this piece to see exactly how powerful this demographic is and what steps organizations are taking to reach them.