By Serena Ehrlich, Director of Social + Evolving Media, Business Wire
Earlier this week, Scott Fedonchik, VP of Marketing for Business Wire, crafted a must-read piece for PRSA outlining the role of trust within the communications space. Scott notes, that while the communications industry constantly seeks new tactics and techniques to differentiate pitches and media engagement strategies, when it comes down to it, reporters are more likely to rely on sources they can trust for information. In news and financial communities, trust is a powerful and precious asset that is earned over time, requires mutual consent and is a disciplined pursuit. A great Buffett quote that is worth repeating is: “It takes 20 years to build a reputation and five minutes to ruin it.”
With so much on the line when critical, market-moving information or company news needs to be shared with the world, the question is why would any company bring risk into the equation by employing anything other than a reputable, industry-compliant and trusted news distribution platform?
Learn more about the role of trust in the communications program, from the perspective of both the practitioner and the media outlet here: http://bit.ly/1xvHiil
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