By Vilan Trub, Business Wire
Just in time for Spring, Business Wire has pulled together a reading list based on suggestions from the communication industry’s top CEOs. Each recommendation is based on how to strengthen your professional (and personal) life.
Cathy Baron-Tamraz, CEO, Business Wire
It is important to think about things differently, from different angles, in order to to see full potential and opportunity. Cathy’s suggested reading does just that, inspires a creative approach to thinking and problem solving. Sometimes it is also important to think about failure, as in The Ten Commandments for Business Failure. “Simple, but so true,” Cathy says of the book.
- The works of Malcolm Gladwell
- The Ten Commandments for Business Failure: Written by: Donald R. Keough
Stacey Cohen, CEO, Co-Communications
Warren Buffett built Berkshire Hathaway into a financial mega-giant that reaches around the globe. Over the years, his philanthropic work has achieved as grand a reputation as his business instincts, so it’s no wonder Stacey Cohen recommends today’s business professionals think like Warren Buffett. To achieve this goal, Stacey suggests the following books that aim to crack the code to being earnest and successful.
- How to Close a Deal Like Warren Buffett: Lessons from the World’s Greatest Dealmaker, written by: Tom Searcy and Henry DeVries
- Tap Dancing to Work: Warren Buffett on Practically Everything, 1966-2013, written by: Carol J. Loomis
- Berkshire Hathaway Letters to Shareholders, written by: Warren Buffett and Max Olson
Jennefer Witter, CEO, The Boreland Group
Trends are always evolving and in the digital age, they come and go with the blink of an eye. To stay connected with what’s happening in the world, Jennefer Witter recommends reading the following news magazines and newspapers..
Barri Rafferty, CEO, Ketchum, North America
Communications professionals like all professionals, are busy and often find little time left at the end of the day for reading. That doesn’t mean you shouldn’t read, it just means you need to be more methodical about what you choose to read. Barri Rafferty reads executive summaries as a way to gauge her interest in material. An executive summary of a book is a great way to get acquainted with a larger work without sacrificing much time. Barri also recommends reading content that you might not necessarily be interested in to broaden your horizons. The following are some great providers of well written executive summaries.
Patrice Tanaka, Co-founder, Chief Counselor and Creative Strategist, PadillaCRT
Wealth, health, and happiness seem to cover the main aspirations of every ambitious person, although not necessarily in that order. Patrice Tanaka first raved about this particular book earlier in the year in a Business Journal interview. The book in question? Money, and the Law of Attraction. After all, “even if you think you know the law of attraction you must read this book to create the life you desire.”
- Money, and the Law of Attraction: Learning to Attract Wealth, Health, and Happiness, written by: Esther Hicks and Jerry Hicks
Sandra Fathi, President/Founder, Affect
Thirty years ago, women represented 50% of those graduating college in the United States, yet there continues to be a significant gender gap in leadership positions. Sandra Fathi recommends a book that aims to find the root of why women’s progress in achieving leadership positions has stalled and offers solutions and methods to achieving desired goals.
Sabrina Horn, CEO, The Horn Group
Esteemed psychologist Martin Seligman believes that optimism and motivation are key factors in getting the most out of life. A state of well-being is very conducive to thinking creatively and taking charge of your professional career. Sabrina Horn recommends a book that can help you cultivate your talents and tap into more than just being happy.
- Flourish: A Visionary New Understanding of Happiness and Well-being, written by: Martin E. P. Seligman
There are thousands of business-oriented books, blogs, social channels and publications designed to educate and inform today’s leaders. It is always important to take advice from the individuals who set the best examples, such as highly successful CEOs, but it is equally important to be inquisitive and seek out all the best information available. You never know where you might find your next spark for inspiration.
What books are you reading? What do you recommend?
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