[WEBINAR] How to Work with Global Newswires: Meet Agence France-Presse

Every day, Business Wire customers distribute news releases designed to gain the attention of media outlets, financial press, consumers and more and there is no faster way to increase impact than coverage via a global newswire like the Agence France-Presse [AFP].  But who is the AFP?  How can today’s IR and PR professionals work with them to gain coverage? Join us on June 25, 10:30 am ET, when we host Agence France-Presse in a free webinar followed by an interactive Q&A

yay-13435028-digitalWith a global network of 200 bureaus generating some 5,000 stories per day, Agence France-Presse [AFP] is one of the world’s largest and most prestigious news agencies. Business Wire, a proud partner of AFP, is pleased to our members the opportunity to learn more about AFP’s products and services, and how communications professionals can work more closely with the agency’s reporters and editors. Featured panelists include David Williams, deputy editor-in-chief; Amina Ben Cheikh, marketing manager of web and mobile; and Francois Bohn, international sales coordinator and the event will be moderated by Raschanda Hall,

WHEN: Thursday, June 25 at 10:30 a.m. ET | 1 hour (including 15-minute Q&A)

WHERE:  Register for the event now:  http://bit.ly/1MENEUw


David Williams AFPMr. David Williams, Deputy Editor-in-Chief, Agence France-Presse
Having joined AFP in 1992, David Williams, 51, AFP deputy international news editor 2014

David Williams is AFP’s deputy international news editor.  David joined AFP in 1992 first as a reporter in Sydney.  He has held several roles within the organization including Asia-Pacific economics editor, Hong Kong, the deputy bureau chief in Tokyo, economics editor in Paris and Washington before becoming the Head of the English desk in Paris, deputy editor in chief, Paris and director for Spain.  David has a BA (Hons) in Spanish, Portuguese at Westfield and Kings College, London and is National Council for Training of Journalists (NCTJ) qualified
Amina Ben Cheikh

Ms. Amina Ben Cheikh, Head of Marketing Innovation & Development, Agence France-Presse
Amina Ben Cheikh has been leading AFP’s marketing innovation and development team since January 2014. Amina joined APF in October 2009 as part of their business development team.   Fluent in French, Arabic and English, Amina received her master’s degree of International Business Management and NCT project at Paris Dauphine in 2010 and a master’s degree of Information and Communication Sciences from the La Sorbonne Nouvelle University in 2009.
FrancoisBMr. Francois Bohn, International Sales Coordinator, Agence France-Presse
Having joined AFP in 2001, Francois Bohn, 37, international sales coordinator since June 2012, based in Paris, managing the regional sales director and in charge of worldwide partnerships for AFP.



raschandahallModerator:Raschanda Hall, Global Media Relations Manager, Business Wire

Raschanda Hall is the global media relations manager for Business Wire, a Berkshire Hathaway company.  In her role, Raschanda leads the largest dedicated, worldwide media relations team in the wire industry, leveraging their relationships with external audiences and influencers. Raschanda’s focus is on strategies to further establish and expand Business Wire’s media reach and advantage to both traditional and social media audiences.  She works closely with journalism organizations and has served on the boards of the National Association of Black Journalists, the Black Public Relations Society of Chicago and The Publicity Club of Chicago.  Prior to joining Business Wire, she worked as a field producer and studio crew supervisor for Fox and WB affiliates in San Antonio, TX. Hall earned her BA in Mass Communications from Dillard University in New Orleans. Raschanda currently lives in the south Chicago suburbs and is the proud mother of CJ (4) and Laila (1). Twitter: @RaschandaHall

Today’s news is now global news. We look forward to having you join us in the webinar.

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