Many say that social media started as a college campus phenomenon. People wanted to know where the party was and who was going. Many of those same early adopters now have mortgages, kids, careers and a lot more headaches. They also still have accounts on those same social media platforms. Just as daily interests change for people when they’re ten years removed from frats, sororities and mixers, so has the use for social media.
Pew Research Center released a study recently and the results will make you think of Facebook and Twitter like you think of Bloomberg News and the Wall Street Journal. As the original social platform user’s interests changed over the years, so has their use of social media. These platforms now serve as a news source, influencing opinions, purchases and professional decisions. What do you see on your wall when you log in?
The exact figures of how people are using Facebook and Twitter can be found in greater detail here.
What does this mean for the future of news distribution? The impact of the digital revolution is being felt daily, and every industry, including corporate communication, is adjusting to how news consumers are getting their fill. The internet is not a new resource, but interactive platforms such as social media are changing where people look for breaking news. People trust people they know, and reading news on the advice of a friend or colleague is transforming how news is distributed and consumed.
When you really think about it, what do you look for when logging into Facebook?