How much faster does the human eye process visual information (an image, video, etc.) compared to text? Does that play a role in why multimedia news releases attain higher visibility than their text-only counterparts? Absolutely it does, but there are other factors as well, additional scientific data as well as trends in technology and communication.
Learn about the various factors behind multimedia’s massive impact on news release visibility and audience engagement by reading the popular guide: Let’s Get Visual: Multimedia and the News Release
This guidance report details the changes within the communication landscape that have created this opportunity for today’s organizations and answers the following questions:
- How does the brain process multimedia?
- How does multimedia influence technology development and design?
- What is the role of multimedia in today’s mobile environment?
- What is the role of imagery in news creation and consumption?
Click here to download this guide today: Let’s Get Visual: Multimedia and the News Release