Why Do PR Pros Distribute Their News Releases over Business Wire?

By Serena Ehrlich, Director of Social/Evolving Media, Business Wire

Earlier this year, Business Wire attended the 2015 International PRSA Conference. This event hosted thousands of communication pros from around the world for 3 days of discussing PR strategies and tactics and 3 nights of fun, food and, of course, networking.

This year, our team asked several attendees what newswire they used, and why. After all, we know the role we play in increasing the visibility and access to company news stories, but do leading PR pros know?

The answer is yes!!  So who do Allison Ilg, Ilg Communications and Tracy Schario, APR, The Optical Society, rely on to distribute their news releases? Business Wire. Why? Watch the video to find out:

Business Wire can increase the visibility of any good news program. Want to learn more about us? Send us a note today and let’s discuss how our newswire services can help you meet, and exceed your communication goals.

Click here to share this video on Twitter: http://ctt.ec/8K5f3

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