Looking Ahead: Business Wire in 2016

A special message from Cathy Baron Tamraz, CEO and Chairman, and Gregg Castano, President of Business Wire.

Change is a constant in our industry and 2015 was no exception. While new communications platforms and technologies are launched with stunning regularity, the core premise of our business, the act of sharing your stories with the audiences that matter most, has remained the same. This year, Business Wire has invested in capabilities that make your news more shareable, measurable, secure and engaging. We like to say Business Wire is “Where your news is made” and our commitment to living up to that statement drives us forward every day.

Where your news is made

Business Wire’s evolving commitment to our client’s news is best illustrated by the recent launch of “BizWireTV”, a video news collaboration with Al Roker Entertainment. The twice-weekly digital video series covers trending stories distributed via Business Wire, using media analytics and social monitoring tools to spotlight stories with broad reader resonance. BizWireTV profiles disruptive startups, hot new products, business trends and companies to watch. While story selection is determined by reader engagement analysis, all segments are based on releases published across the Business Wire network.

With the rise of video as a popular asset, Business Wire provides a unique opportunity for coverage. Business Wire is the only commercial news wire accessible via AP Video Hub, the leading resource for online publishers and major broadcasters worldwide. AP Video Hub provides broadcast quality video to digital publishers, news portals, and broadcasters, including 350 of the world’s largest media companies in 100 countries.

AP Video Hub

Videos distributed by Business Wire now receive global visibility via AP Video Hub

We also realize that today it is all about return-on-investment; our measurement reports are continuously refined to provide metrics that validate the success of your communications campaign. Our goal is to provide the tools and turnkey solutions that will create greater awareness of client content via the expanding range of platforms used by information consumers.

A key competitive advantage is our international distribution network. We augmented our Brazil reach via a multichannel platform that includes DINO, Brazil’s leading press release portal. We also launched 19 language-based Twitter feeds, including Chinese, Japanese, and Spanish. Business Wire offers more than 80+ Twitter feeds — at no additional cost — amplifying the visibility of our clients’ news to an ever-increasing audience.

Lastly, we maintained our thought-leadership programs, including publications, surveys, and webinars. Publications included our“2015 Media Survey,” a “Complete Guide to Modern Public Relations,” and “Let’s Get Visual: Multimedia and the News Release.” We look forward to more engaging programs and professional development guides in the year ahead.

With your business needs guiding our efforts, we are focused on identifying emerging platforms, while maintaining the core values that clearly differentiate Business Wire from its competition: client service, local newsrooms/editorial accuracy, and value-based pricing.

We again thank you for your business and express our appreciation for your trust and confidence.

Our best wishes for 2016, hoping that it will be a year of peace, health and prosperity for all.

Sincerely,

Cathy Baron Tamraz, CEO, Business Wire and Gregg Castano, President, Business Wire
Cathy_Baron_Tamraz Gregg_Castano

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