PR Updates From Around the World for January 11, 2016

January 25, 2016

By Denise Grayes, Business Wire, Nashville

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

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Atlanta
InterContinental Hotels Group (IHG) has named Michael Torres Vice President of Corporate Communications, The Americas. Article

Brandware Public Relations announced the appointment of Ryan Deal as senior vice president of strategy and content. Article

Austin
Caitlin Rourk has launched Dynamis Strategies, a communication consulting firm. Article

Boston
Solomon McCown has launched a new government relations practice, a natural extension of the firm’s public affairs expertise, and has hired Daniel F. Cence as Senior Vice President to run the practice. Article

Tier One Partners announced communications veteran Sarah Mees has joined the agency as senior account director. Article

Charlotte
I Heart Keenwah announced its partnership with Groundswell Public Relations to oversee their media relations and strategically drive editorial content in the natural product and active lifestyle arenas. Article

919 Marketing celebrates its 20th anniversary this month with a series of milestones that accentuate the firm’s success with clients across a broad range of industries. Article

Chicago
Gagen MacDonald has promoted Sherry Scott to president, effective immediately. Article

Cleveland
P&G has concluded its extensive global PR agency review, consolidating PR support for all of its brands with five global agency groups: MMK+ (Omnicom), MSLGroup (Publicis), Citizen Relations (Blue Focus), DeVries Global (Interpublic) and H+K Strategies (WPP). Article

Dallas
Richard Maxwell has joined the staff of PAVLOV Agency. Article

DC
The Glover Park Group has added Jim Bognet as a senior vice president in the strategic communications practice. Article

The Society of Satellite Professionals International‘s Awards Committee has selected Penelope Longbottom, founder of Longbottom Communications and most recently president of Sage Communications‘ satellite division, to be inducted into the Satellite Hall of Fame. Article

Denver
Stephanie Stover has joined Greteman Group as a brand manager. Article

Meghan Smith, a graphic designer at Greteman Group, has been promoted to art director. Article

Northrop Grumman Corporation recently announced that its board of directors has elected Lisa R. Davis to take the role of Corporate Vice President, Communications, effective Feb. 29, 2016. Article

Los Angeles
Barry Ziehl has been named senior vice president, public affairs and strategic initiatives for Warner Bros. Entertainment. Article

Triple 7 Public Relations has been selected to represent Tami Pardee, owner and principal broker of Pardee Properties. Article

USC Annenberg and USC Viterbi are teaming up in a transformative, interdisciplinary partnership to launch programs that will shape new kinds of communication and technology professionals for the 21st century – equipped with education and training that combines the strengths of their fields. Article

1105 Media announced that Anne Armstrong has been honored at the CES Government Conference in Las Vegas. Article

Miami
Porter Novelli (PN) announced that Verónica González has joined its Mexico City office to lead the local Health and Wellness Practice. Article

Minneapolis
Tunheim has added Don Ness to its roster of strategic partners, helping the firm relationships with stakeholders and community leaders in the corporate, academic and non-profit sectors. In addition, Ness also announced the founding of Hillside Ventures, which will specialize in business and economic development, executive strategies, organizational development and public affairs messaging. Article

Clarity Coverdale Fury hired six new employees, including an Assistant Art Director (Becca Dietz), an Account Coordinator (Madeline Hasler), an Assistant Media Planner (Walter Kaplan) and Media Planner (Max Forster), Brand Development Supervisor (Robin Pfeifer) and Director of Business Development (Karen Schultz). Article

New York
SITO Mobile has appointed Joseph Wilkinson as senior vice president of investor relations. Article

Hill+Knowlton Strategies announced Nancy Fitzsimmons joined the firm this week as a senior vice president in the corporate and crisis practice. Article

Porter Novelli (PN) has appointed four new partners to the firm. Article

CRC has been named the agency of record for BeYu. Article

Investopedia has selected Vested as agency of record to manage its global communications. Article

Scott Beaudoin has joined RF|Binder as chief strategy officer and executive MD of corporate and brand purpose. Article

Bret Werner has joined MWW as chief client officer and EVP. Article

Brandstyle Communications announces its representation of CÜR Music. Article

Beautiful Planning Marketing & PR has been tapped as the new PR firm for online beauty retailer Beauteque. Article

WorldatWork announced Hill+Knowlton Strategies U.S. has earned its Work-Life Seal of Distinction for 2016, recognizing employers that demonstrate leadership in creating a culture that supports employees at work and at home. Article

Brodeur Partners announced that Beth Kwon has joined the firm as Vice President.  Article

ICR announced the appointments of Rob Sharp, Co-CEO and owner, Ramy Brook, and Joseph B. Kennedy, Managing Partner, Crystal Lake Capital, as the first members of ICR’s newly created advisory board. Article

Melissa Gliatta was promoted to COO, North America of Thor Equities. Article

Debra Hyman joined Greatist as SVP of Marketing and Partnerships. Article

Sean Gardner joined William Blair as Director in financial sponsors group. Article

Andrew Levine joined Blue Latitude Consulting LLC as Managing Director. Article

Thom Hamill joined JCCA as Chief Advancement Officer. Article

Daniel Rhoads was promoted to Executive Director of Adveq. Article

Henry Johnson joined Northern Trust as Executive Vice President and Vice Chairman. Article

Ethan Vogelhut was promoted to Executive Director of Adveq. Article

San Francisco
Resound Marketing announced it has been selected as the 2016 agency of record for Palo Alto Software. Article

Current Marketing announced that Erica Archambault McCabe has joined the agency as an executive vice president. Article

George Pollington has launched a new, global event consultancy, RGE. Article

Sitecore announced that it awarded its US PR account to Eastwick as the company continues to promote its context marketing point of view which launched in October of 2015. Article

Denver & Minneapolis
Woodruff Sweitzer (WS) recently announced the addition of Lindsey Woolsey and Brandon Thomas to its Kansas City, Missouri, office, Cynthia Kotovsky to its Columbia, Missouri, office and Halli Kubes to the agency’s Red Wing, Minnesota, office. Article

Hong Kong
Burson-Marsteller has named Ruby Fu as the PR firm’s new CEO in China. Article

Jeffrey Yu has joined Edelman as CEO in China. Article

Geometry Global Malaysia has revealed key appointments in core divisions across the agency. Effective immediately, Jayesh Vyas has taken the role of Chief Finance Officer, Sean Lim has been promoted to General Manager for Brand Activation while counterpart Leong Siew Yee will head up the Shopper Marketing division as General Manager.  Article

London
Zoopla has appointed Brands2Life to handle its consumer PR. Article

StockWell Communications Group and Pendomer Communications have fully rebranded as Teneo Strategy. Article

John Morris joins Freshwater‘s London team bringing experience in stakeholder engagement, political communications and public affairs. Article

Ryanair has appointed Matthias Wenk as marketing operations director, overseeing all advertising, brand communications and sales and marketing functions. Article

Beattie has appointed Jessica McAndrew as digital communications director. Article

Bacardi has begun a review of PR agency support for key brands across Europe. Article

Adidas has hired Hope&Glory to work on its running and women’s performance categories in the UK. Article

Pepsico is reviewing its consumer PR agency roster across Europe. Article

The Academy is merging with Shine Communications, with Mitchell Kaye and Daniel Glover taking a majority stake in the new venture. Article

Huddle as brought in CCgroup as its first UK PR firm, as the UK startup steps up its growth plans. Article

Kinetic Worldwide has partnered with Endeavour Media to offer clients a brand new OOH opportunity: customizable interaction with all OOH inventory, both traditional and digital. Article

Paris
The International Olympic Committee has appointed Philip French as director of its public affairs and social development. Article

FTI Consulting has appointed Sir Philip Lowe as senior advisor in the public affairs practice. Article

Alessio Vinci has been named as senior vice president for corporate communications at Alitalia. Article

Sydney
Vistara has shifted its PR mandate after 18 months with IPAN H+K Strategies. Article

Toronto
Ireland + Hall Communications has added skin care brand Elabloom and renewed its contract with organic frozen food provider füdi, by DMR Foods. Article

Teneo Holdings has expanded to Canada, hiring three senior executives to lead its new operation in Toronto. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

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Seattle Journalists Offer Insights; Pitching Advice at Media Roundtable

January 20, 2016

Matt Allinson Bio Pic

by Matt Allinson – Media Relations Manager, International Markets

Seven superb Seattle journalists assembled downtown on a gray December day for Business Wire Seattle’s media “speed dating” event. The event provided an opportunity for those who work with the media and/or who are interested in the media to have small group discussions with the journalists who matter to them most. The goal, as always, was to foster education and understanding between the media and PR/IR community (as well as with the public at large).

Media at Event

From L to R: Garrett Rudolph (Editor – Marijuana Venture Magazine); Taylor Soper (Reporter – Geekwire.com); Michelle Flandreau (Producer – KING5); Lauren Mang (Digital Editor – Seattle Magazine); Roger Nyhus (Moderator – President & CEO of Nyhus Communications); Sara Lerner (Reporter – KIRO Radio); Ashley Stewart (Reporter – Puget Sound Business Journal); Rachel Lerman (Reporter – The Seattle Times)

The journalists varied widely in terms of the media they work for, the industries and companies they cover, and the way they do their jobs. We had a marijuana industry magazine editor; a tech reporter for a start-up; a long time public radio reporter who recently switched to commercial radio; a television producer; a digital editor; a finance reporter; and a tech reporter from the state’s biggest paper.

The journalists offered many excellent tips for interacting with media and pitching stories. Here are some you should remember:

  • Press releases are great … particularly those that include multimedia … but a personalized email pitch or a follow-up call that comes with it can make a big difference.
  • Know who you’re pitching and what they write … take the time to form a relationship if you want the reporter to cover you now or in the future.
  • Taylor Soper of Geekwire.com pulls two to three stories a week from Twitter. It’s increasingly becoming one of his favorite ways to find story ideas.
  • Radio interviews … Sara Lerner of KIRO Radio always prefers an in-studio interview, but recognizes that short notice can make that difficult. A great alternative, she says, is to use Skype, because you don’t need a microphone and it resolves the problem of cell phone quality and the scarcity of landlines.
  • If you live in a marijuana-friendly state, take note of the publications focusing on that industry. Marijuana Venture Magazine editor Garrett Rudolph said his magazine started as a 8-page black and white publication in the spring of 2014 and is now a 120+ page glossy.
  • How does the Seattle Times‘ tech reporter Rachel Lerman find stories? For one, she scans Business Wire’s daily PressPass feed. She also has various alerts set up on all the companies that she covers.Rachel
  • A major pet peeve amongst several of the journalists in attendance was lack of an available contact. Too many times, they say, have they received an interesting press release only to call the contact number on the bottom and get no answer. Lack of availability will often lead to a lack of coverage.
  • One way to ensure reporters always have access to additional information, images and company contacts is to include a link to your organization’s online newsroom. These sites are crucial for reporters, as well as analysts and other decision makers when looking for more information about your brand.

For more tips and and to better understand the tools journalists are currently using, download the 2015 Business Wire Media Survey.

Click here to share these media relations tips on Twitter:  http://ctt.ec/d5c3w

 


Learn the Newswire’s Role in Making Your News with this Visual Journey

November 4, 2015

What role exactly does a newswire play in the journey of your news? An announcement makes an expedition before going public and influencing potential clients and consumers. That expedition involves many pit stops, including the addition of multimedia and determining the proper circuits to best reach interested parties.

Business Wire created a video to demonstrate the exact journey your news takes before becoming news.

You can view that video here and learn about each step in detail by reading Serena Ehrlich’s breakdown of How a News Release Becomes a News Story.

Serena Ehrlich is the Director of Social and Evolving Media at Business Wire and was one of the authors of Let’s Get Visual: Multimedia and the News Release, a free white paper identifying the science and trends behind multimedia’s impact on the success of news releases. Download this paper now: Let’s Get Visual!


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