Why Do PR Pros Distribute Their News Releases over Business Wire?

December 15, 2015

By Serena Ehrlich, Director of Social/Evolving Media, Business Wire

Earlier this year, Business Wire attended the 2015 International PRSA Conference. This event hosted thousands of communication pros from around the world for 3 days of discussing PR strategies and tactics and 3 nights of fun, food and, of course, networking.

This year, our team asked several attendees what newswire they used, and why. After all, we know the role we play in increasing the visibility and access to company news stories, but do leading PR pros know?

The answer is yes!!  So who do Allison Ilg, Ilg Communications and Tracy Schario, APR, The Optical Society, rely on to distribute their news releases? Business Wire. Why? Watch the video to find out:

Business Wire can increase the visibility of any good news program. Want to learn more about us? Send us a note today and let’s discuss how our newswire services can help you meet, and exceed your communication goals.

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Corporate strategy, content and philanthropy top discussions at the World Business Forum

December 2, 2015

By Zach Wallens, Specialist, Global Disclosure & Financial Reporting Services

Whether you’re an account executive at a boutique PR firm or a senior investor relations officer (IRO) for a Fortune 500 company, storytelling is likely among your most fundamental job functions. All companies, regardless of their industry, have long communicated stories to customers, investors, internal stakeholders and media. As we adopt various digital technologies, the platforms on which these narratives are consumed continues to change. To thrive in this evolving environment, we can often learn from those who are truly innovators –business leaders, entertainers or, sometimes, people whose profession falls somewhere in between.Panel-7-Herminia-IbarraEarlier this month I had the opportunity to attend the World Business Forum in New York, where, for two days, thousands of executives from around the globe gathered to absorb knowledge from some of the world’s most renowned innovators. With a lineup of speakers that included Herminia Ibarram the Cora Chaired Professor of Leadership and Learning, and Professor of Organizational Behavior at INSEAD, Carolyn Everson, Facebook’s Vice President, Global Marketing Solutions, Virgin Group founder Richard Branson and award-winning actor Kevin Spacey, the conference certainly provided the audience with thought-provoking business ideas, stories and laughs. The theme of this year’s conference was storytelling – specifically, how and why companies should disseminate their unique, compelling stories.

The event hosted by World of Business Ideas (WOBI), and its speakers lectured about wide-ranging topics, and some, in particular, are of definite interest to Business Wire clients. Here are the top business trends and strategies discussed during the conference:

  1. Brands must communicate their stories using several platforms and multimedia is no longer optional

Twitter. Facebook. Instagram. news releases. blogs, email campaigns. In today’s business world, nearly all PR and marketing professionals are familiar with these storytelling channels. However, there is a distinct difference between distributing content via various platforms, and having high audience engagement. According to Facebook’s Carolyn Everson, successful brands don’t just tell their stories, they show them to consumers.Panel-9-Carolyn-Everson“Billions of photos are shared and uploaded, now we’re seeing an explosion of video. Eight billion video views a day on Facebook alone. Every time we estimate video growth, we under estimate it,” Everson said. “Brands love to tell their stories through sight, sound and motion.”

Because mobile devices and apps are such an integral part of consumers’ lives and purchasing decisions, companies must also consider how they can integrate these platforms with their core products, Everson said, noting that Facebook now adheres to a “mobile first” philosophy.

Kevin Spacey echoed many of Everson’s points, particularly her message about businesses needing to convey their stories using new platforms. He also stated producing the best content is still the most important.Panel-13-Kevin-Spacey

“What is it that really elevates these companies to be able to hover above the competition? I tell you, it is the story they are able to communicate, and when we tell better stories, our businesses have a better chance to provide a memorable experience and achieve success,” said Spacey, an Academy Award winner and star of Netflix’s first original show, House of Cards.

“The good news is,” Spacey continued, “with the emergence of new tools and new technology, I think there has actually never been a better moment to make vivid stories that stand out from the crowd.

“The storytellers who thrive are the ones who understand how to use these platforms to elevate their stories.”

Storytelling and content creation were two of the major topics throughout the conference, but other presenters, each from a different industry, spoke more about developing a corporate culture, collaboration and philanthropy.

  1. To build a successful, innovative company, it’s imperative that executives invest in their employees and promote a collaborative work environment.

Mark Bertolini, CEO of Aetna, stated that for organizations to achieve sustainable success, companies must invest in their employees, through salary raises, wellness programs and affordable health benefits.Panel-11-Mark-BertoliniAccording to Bertolini, human capital is a company’s scarcest resource, and the ability to maintain engaged, front-line employees is vital to success within any industry. This sentiment was reiterated by Walter Isaacson, who has written biographies of Steve Jobs, Benjamin Franklin and Albert Einstein. Jobs, Isaacson said, once told him that the team at Apple was the most important product he ever built.

Isaacson further discussed the lessons he gained writing about the world’s most celebrated innovators, and he centered on the necessity for leaders to encourage collaboration among employees. “Innovation relies on collaboration,” he said. “It takes teams of people, rubbing up against each other, to make true imagination into real innovation.”Panel-12-Walter-Isaacson (1)Several of the speakers, including Richard Branson, said that successful business leaders hire employees who are better than themselves. The Virgin Group founder also wasn’t shy about his hatred of ties, his belief that employees’ dressing comfortably spurs creativity, and that Virgin’s corporate culture is an important part of its achievements.

“All a company is, is a group of people,” Branson said. “What sets Virgin Atlantic off against British Airways is the people on the plane, it’s their attitude. So we try to find leaders from other companies who genuinely love people.”

  1. To meet climate change and global development goals, the business community must get more involved.

Branson and Everson each spoke extensively about the philanthropic endeavors of Virgin and Facebook, respectively. The business community, Branson said, has made significant progress in its aim to curtail climate change and develop impoverished countries, but much more is still required.Panel-10-Sir-Richard-Bronson“If business people can join with politicians and social workers and adopt programs, and we’ll have enormous fun overcoming those problems, I really do think we can overcome most of the problems of this world so that our children and grandchildren can have as wonderful life as we’ve all had,” he said.

Everson cited Facebook’s internet.org, an initiative to provide internet access to the more than four billion people without it. Solving this problem, she said, would advance education, healthcare and business in developing nations.

“We believe connectivity is also a human right,” Everson said. “Because we can’t leave four billion people behind as we all continue to have access to information at our fingertips.”

You can see why Business Wire was thrilled to be a media sponsor for this event. These business tips and strategies were the main takeaways from the World Business Forum. Most interesting was that even with speakers from highly different industries and backgrounds, many shared similar opinions regarding the importance of storytelling and of embracing new content platforms. This advice holds especially true for PR and IR professionals, who must regularly communicate their companies’ stories, in press releases, videos and/or social posts. Brands are constantly telling stories to a wide array of audiences, and as the event’s speakers stressed, multimedia distributed over multiple platforms is essential for an effective communications strategy.

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Note:  Scribed images courtesy of @LudicCreatives. To learn more about visual scribing, rich pictures and infographics, visit their website at www.ludiccreatives.com.


The One Thing Journalism School Didn’t Teach You: Newswires 101

November 30, 2015

By Jean-Adrien Delicano – Media Relations Specialist, Canada

I am a recent graduate of Carleton University’s School of Journalism and

Carleton University

Carleton University

there are many things about my education I enjoyed. I liked the fact we were taught the general workings of the media industry and I appreciated networking with industry professionals and spending time with classmates who would soon become full-time journalists themselves. The attentive, engaged community is what made journalism school worth it and I wouldn’t trade a second of the experience.

That said, there was one important piece of the journalism puzzle that was hardly talked about during my education: Commercial Newswires. With the advent of social media and easily accessible news, newswires can be seen as the more traditional method of sharing news. This clearly isn’t the case. In addition to being a reliable vehicle for business news, newswires continue to be valuable for accurate and timely journalism. Here are a few reasons why Newswires 101 should be taught in every journalism school.

Newswires can start or complete news stories

As a journalism school graduate, I always needed to find original, but captivating story ideas. To meet this goal, it certainly would have been useful if my professors had placed more emphasis on the subject of newswires. Newswires are filled with breaking story ideas!

Taylor Barrett

Taylor Barrett

Taylor Barrett is a current journalism student at my alma mater and is currently the Web Editor for the university’s campus newspaper, The Charlatan. She argues newswires can be an important tool for any aspiring journalist.

“I think not enough journalism school students use newswires,” Barrett says. “One of my second-year reporting professors was a business journalist, so he often spoke to us about using newswires.

“I think journalism students sometimes don’t realize they are already reading from newswires,” she continues. “As I’m sure you know some publications rely on newswires to fill in the gaps in their reporting.”

Newswires are official

News releases are issued by organizations, without alteration of the original meaning or intention. This means that stories from newswires come straight from the horse’s mouth; they are what the company wants the public to know. News releases contain useful information.

Media_Relations_micro5 (1)

They contain breaking news, company data, quotes and story lines, all of which are valuable for today’s reporters. This notion is supported by the 2015 Business Wire Media Survey, which showed that 84.7% of media respondents use commercial newswire services to find and augment their news coverage. In addition, 62.8% of surveyed reporters say that their jobs would be harder if newswire-distributed news releases were no longer available, proving just how vital newswires are for today’s reporters.

Newswires are innovating for the mobile audience

In order for any company to survive in today’s increasingly technologically-savvy world, one must keep in mind the mobile aspect of their product or service. Newswires are no different. Now more than ever, newswires like Business Wire are innovating to accommodate for today’s mobile audience.

optimizing for discovery

Whether it is ensuring that news releases are readily available on every applicable media platform or optimizing news releases for phones and tablets, newswires are making sure to embrace this new digital age in the news industry. These provisions can be particularly useful for mobile journalism, which involves using mobile devices connected to the Internet to create, edit, and share news stories. This new form of media storytelling is increasing in popularity among journalism students and citizen journalists.

Newswires provide valuable insights into an organization’s history

There is an inherent blessing and curse when it comes to the Internet: Everything is there forever. This is certainly unfortunate for many people who post regrettable social media musings and delete them soon after.

When it comes to newswires, it is a blessing for reporters, especially business journalists, who wish to write stories about companies and their history.

Nick Taylor-Vaisey, a writer at Maclean’s Magazine, Canada’s weekly

Nick Taylor-Vaisey

Nick Taylor-Vaisey

national current affairs and news magazine, and currently president of the Canadian Association of Journalists, says that the Internet’s inherent ability to document and archive everything ever posted is to the advantage of traditional newswires.

“They serve as a dependable archive of a given organization’s public statements,” says Taylor-Vaisey. “Those may come in handy for reporters down the road, as they research that organization’s past position on a story they’re investigating.

“Social media provides new, dynamic platforms that allow that same organization to quickly reach a broad audience in, say, a tweet – or a reporter’s eyes in a direct message – that moves faster than a traditional wire,” he continues. “But the Internet’s memory is long, and that’s to the advantage of organizations that make use of newswires that live online.”

Media_Relations_micro7So while today’s media landscape is always changing, one thing is certain: newswires will always have a role in news production and consumption. Whether it is used to find story ideas or to complement news coverage, the benefits of newswires should be made clear to every aspiring journalist.


A Behind the Scenes Look at How Newswires Distribute News Releases

October 26, 2015

Sometimes the best way to learn how something works is by watching it in action. Business Wire wants people to know exactly how news is made and have captured the process in an exciting new video.


What starts off as an announcement goes through a process of editing and enhancement before entering a hub. Think of it as a digital metro station that leads to stops around the world where your information travels to journalists, bloggers, reporters, and other media professionals and publications.

Key takeaways from the video about the news making process:

  • A news release should go through several drafts to ensure maximum readability and accuracy
  • Know (and write for) your target audience
  • Include multimedia such as photographs, graphics, and if possible, videos to increase release views
  • Measure the results to gauge impact of your news

In order to make the news it’s important to know how news is made. Learn the exact steps and make sure to maximize the impact of your next announcement.


[GUIDE] 12 Steps for Integrating Corporate Communications Successfully

September 29, 2015

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire

We are thrilled to announce the release of Business Wire’s latest guide: The Convergence of IR and PR: 12 Ways to Create a Stronger Corporate Communications Team.

This guide provides today’s communications professionals the rationales and steps to take to build a more robust corporate communications process, one that meets the needs of today’s audiences while reducing internal costs and redundancies.

The truth is many internal communication teams are working in silos. While internally these teams have separate reporting structures, goals and messaging, externally their customers and key audiences see no divisions within the company as it relates to accessing company information – they are just as likely to read an earnings release as they are to share a white paper or download a coupon.

But if today’s consumers are engaging with companies as a whole entity, why are most organizations still communicating different messages from different departments on different channels? Now is the perfect time to streamline internal processes to not only ensure a singularity in messaging, but to achieve higher message adoption and sharing, all while reducing internal costs and processes.

Recent, rapid technical and human behavioral evolutions have changed how humans consume news. Because the market is now aware of the intricacies that differentiate marketing, public relations, and investor relations, it is important for communications pros to work together to decrease those perceived separations.

And consolidating processes is not that hard! In our latest guide, we outline current communication roles, and how to bring them together to create a new, more effective process.

12 Ways to Create a Stronger Corporate Communications Team: The Convergence of IR and PR delves into how companies can:

  • Understand RegFD disclosure as it pertains to all discussion platforms
  • Cross promote company news and information
  • Share multimedia assets to increase emotional connections with end audiences
  • Centralize social outreach to increase visibility and awareness of one’s company information
  • Measure and monitor outbound and inbound discussions, decreasing the opportunity for negative brand attacks

Download this free Business Wire guide now! http://go.businesswire.com/IRPRConverge

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Al Roker Entertainment and Business Wire Developing New Video Series

September 8, 2015

Al Roker Logo

Al RokerGood things are happening with the collaboration between television icon Al Roker and leading newswire Business Wire. This week it was announced that a news video series is in development combining Al Roker Entertainment’s extensive expertise in online programming with Business Wire’s news distribution and media analytics platforms. The programming will shine a light on the startup community and their industry disrupting announcements – news announcements published by Business Wire.

Read the full news release here: http://bit.ly/AlRokerEntBusinessWire

“We are always looking for interesting partners in entertainment and business,” said Al Roker, CEO, Al Roker Entertainment. “The Business Wire brand provides access to breaking news well suited for compelling video content for social and digital platforms and this is one of ARE’s specialties.”

Stay tuned for additional details coming later this month.

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PR Tip: How to Work with Global News Agencies: Agence France-Presse

June 29, 2015

Last week, Business Wire presented audiences with an inside view of the global news agency Agence France-Presse (AFP) and tips on how to pitch your business news to their global editorial team. AFP is one of the largest newswires in the world, behind Associated Press and Reuters, with regional offices and bureaus covering breaking and business news generated in over 150 countries.

Our panelists included David Williams, deputy editor-in-chief; Amina Ben Cheikh, marketing manager of web and mobile; and Francois Bohn, international sales coordinator. The event was moderated by Raschanda Hall.

The webinar provided listeners with a better understanding of AFP’s international reach and offered best practices in securing news coverage from AFP journalists and staff around the world.

Click here to listen to this discussion: https://attendee.gotowebinar.com/recording/7831143293398660097

During the hour-long event speakers shared key figures that depict just how many lives are reached as a result of AFP’s news coverage, including:

  • 5 24-hour regional headquarters in Washington, Montevideo, Paris, Nicosia, and Hong Kong.
  • 200 news bureaus around the world
  • 150 countries covered
  • 1,500 journalists filing news 24/7
  • 2,300 staff covering world news
  • 800 subsequent media subscribers utilize Business Wire’s news feed
  • Partnerships, such as those with CBS
  • AFP mobile app which provides instant access to breaking news, and news releases alike (in fact, news releases happen to be one of the most accessed sections of their English language news app)

In addition to the news agency’s global reach with coverage ranging from sports to business, AFP also has 1.4 million Twitter followers including nearly 400k English speaking followers.

It’s clear that Agence France-Presse has its ears to the ground all around the globe, but how does that translate into news coverage? What is the impact of AFP reporting on the world in a single day? In a single day, AFP is responsible for writing and distributing more than 8,000 pieces of news content.

AFP in a day

What was especially fascinating was the importance of Business Wire to AFP’s corporate news coverage. As Williams noted, every AFP economic news editor is required to monitor Business Wire for breaking company news throughout their day.  Why?

  • Speed: AFP relies on Business Wire’s business news feed because it is fast and efficient, and often times quicker than receiving news via a company’s website. Business Wire feeds are especially important for earnings releases.
  • Accuracy: When it comes to crafting coverage, the most important element of the news coverage for AFP is accuracy.
  • Trusted source: As David Williams noted, company news releases received from approved commercial newswires such as Business Wire provide a level of trust in the shared content.

How BW file appears in AFP

When asked how PR professionals can increase the potential of news release coverage by AFP?

  1. Write compelling news releases
  2. Include a useful, humanized quote
  3. Add compelling multimedia
  4. Distribute news releases over a trusted newswire like Business Wire
  5. Reach out to AFP’s local news bureau (Click here to find the one closest to you: http://www.afp.com/en/agency/afp-in-world/)

AFP news bureaus

The journey of a release starts as news coverage of just a single sentence, later evolving into a several hundred word piece before being developed into a full feature. Afterwards an AFP post, possibly in multiple languages, may follow to offer readers background information. Oftentimes more than one reporter will be covering a story, including translation for distribution in multiple regions.

Why is AFP an important resource for today’s local, regional, national and international communication pros?

When a company makes an announcement, it wants that information to reach the largest interested audience possible. That is the cornerstone of converting a news release into news. With roots dating back to 1835, AFP is a world leader in bringing breaking stories to the public. If you have newsworthy content crossing the wire, make sure to contact the corresponding regional headquarters and bring their attention to the release. Because they have so many journalists regularly checking BW’s feeds, there’s a good chance they’re already on top of it.


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