Trends can be measured by decades, years, months, even a flavor of the week. Now with Google Trends you can identify what people are interested in as that very something is searched for using Google’s browser. Now you have the ability to see what’s trending right now.
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How does this new feature aid modern communicators? By having access to top current searched words and phrases, PR pros can craft messaging to line up with what people are currently interested in. It’s the equivalent of baiting a hook with exactly what fish are craving. Your announcement falls right into what’s trending and amplifies your message. Increased visibility and an engaged audience are cornerstones of maximizing the ROI of a news release.
What are some examples of what’s trending on Google at the writing of this post?
- Iran Nuclear Deal
- Election 2016
- Western Digital, SanDisk
- Back to the Future Part II, Back to the Future
What’s trending on Google as you’re reading this post? Why not check and see? You can access Google Trends here.