Upcoming Business Wire Events – March 29 Edition

March 29, 2010

The Impact of Social Media on Traditional News Reporting

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

Convergence, Citizen and Social Journalism: Strategies on Sending Your Press Release to Today’s Media

Hosted by Business Wire Florida

Join Business Wire Florida for a panel discussion on the changing landscape in media venue, platform and audience. Panelists Cindy Kent, Business News Desk at the Sun Sentinel; Margie Schneider, VP Operations for Ten Golden Rules; and Maria de Los Angeles, South Florida blogger, senior writer and forum editor for Miami Beach 411 will discuss the role of social media in the media world and options to get corporate messages out to industry followers, opinion leaders, stakeholders and the social community. This event is free for all attendees.

Tuesday, April 13 at 8:00am ET
Broward College, Willis Holcombe Center
111 East Las Olas Blvd, 12th Floor Boardroom, Ft. Lauderdale, FL 33301
To register: RSVP to Claudia Perez-Bonilla at 954.474.8833 or email claudia.perez@businesswire.com by April 9

Navigation in Today’s Global-Mobile-Social World: From a PR Perspective

Hosted by Business Wire San Francisco

Take your understanding of the online traditional media and the social media to the next level!  In this session, our panel of experts will address the changing landscape in media venues, platforms and audiences plus best practices to get corporate messages out and talked about in the expansive universe of industry followers, opinion leaders, stakeholders and social community.  They’ll discuss how social media and online search affects news reporting, corporate messaging (traditional and new), and the importance of envisioning the information you wish to deliver, as well as where to deliver it. Business Wire VP of New Media Monika Maeckle moderates a panel including Chris Heuer, Founder, AdHocnium and Social Media Club; Maura Ginty, Customer Experience, Worldwide Marketing, Autodesk; David Toole, CEO, MEDIAMobz; Rachel Polish, Vice President, Ogilvy’s 360 Digital Influence; BJ Fogg, Director, Persuasive Technology Lab, Stanford University; and Kimarie Mathews, Voice and Customer Experience, Wells Fargo Bank. This event is free for Business Wire members and $20 for non-members.

Thursday, April 15 at 9:00am PST
Autodesk’s Meeting Center
The Landmark @ One Market
One Market Street, San Francisco, CA 94105
To register: Please RSVP to Sandy Donnelly at sandy.donnelly@businesswire.com or call 415.986.4422 x561 by April 12

Meet the Media: How to Effectively Communicate Your Message

Hosted by Business Wire Los Angeles

Join Business Wire LA for breakfast and a “Meet the Media” panel discussion with local media members Eddie Chan, West Coast Financial Editor-in-Charge for Thomson Reuters; Alberto Mendez, Assignment Editor for KCBS-TV/KCAL-TV; and Kevin Davis, COO for The Wrap.com. The panelists will answer questions from the audience and share their tips for effectively pitching news media, strategies and tactics. This event is free for all attendees.

Thursday, April 15 at 8:00am PT
Olympic Collection Center
11303 Olympic Blvd, Los Angeles, CA 90064
To register: RSVP to Garrett Henricksen or Heather Hardge at larsvp@businesswire.com or call 310-820-9473 by Monday, April 12.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents



Friday Quick Links

February 19, 2010

A few notable items for Friday:


How to Reach the $713B Latino Market: Hispanic Media Panel Provides Targeting Tips, Trends

January 12, 2010

Business Wire San Antonio hosted “How to Reach the $713B Latino Market: Hispanic Media Panel Provides Targeting Tips, Trends,” a media breakfast where San Antonio area attendees learned valuable tips on reaching the Latino market.

The panel included:
Samuel Belilty, News Director, KWEX Univision 41
Frank Elizondo, Regional Manager, El Mundo
Javier Barroso, Deputy Editor, Conexión

 Among the key insights provided by the panel:

Mr Belity says:

  • San Antonio’s Hispanic density ranks above top Hispanic markets  (Miami, LA, Houston, Phoenix)
  • San Antonio’s Hispanic population is growing  four times faster than non-Hispanics
  • A phenomenon marketing experts call retro-acculturation is taking root, noting that Latinos who have lived in this country their entire lives develop a need to reconnect with their roots – and language
  • Because 9 out of 10 Hispanics in San Antonio speak Spanish, they can choose what media they want to read, listen to or watch and 84% of them usually choose Spanish media

 Mr Elizondo says:

  • The Hispanic reader loves color in their newspaper
  • El Mundo is currently published entirely in Spanish in full color
  • Current efforts are being made to reach the non-Spanish speaking Hispanic as well (online version has some English portions)

Mr Barroso says:

  • Conexión’s focus is local stories, local profiles, human interest and ½ the pages include entertainment-oriented stories with a focus on “our people”
  • Know the publication’s audience when you pitch and provide your press releases in English
  • Don’t pitch live events, unless it’s way ahead of time. If you’re going to pitch an event you want covered, pitch it to the San Antonio Express-News because it’s a daily publication and has the staff and resources to cover the event

If you’d like Samuel’s presentation or the seminar takeaway packet, please email Barbie Dunn, barbie.dunn@businesswire.com.

Local Business Wire offices host several events each year on PR, IR, SEO & media topics.  Check out the Business Wire Events page to find upcoming events in your area.

Follow Business Wire events on Twitter! Hash tag #bwevents


Portland-Area Experts Answer Social Media Questions

December 30, 2009

The Business Wire Seattle office held a social media event in Portland, OR at The Governor Hotel on November 19.  The event was entitled, “Social Media: Your Questions Answered.” Led by moderator, Hallie Janssen of Anvil Media, the panel addressed multiple questions from an audience at all levels of social media knowledge.  A show of hands showed half the audience considered themselves well-versed in social media and half considered themselves beginners.  Twitter was the most talked about and asked about aspect of social media. 

Hallie Janssen, Vice President, Anvil Media, Inc., led a panel, including (L-R):

Here are a few key takeaways from the discussion:

Getting Started With Social Media

Monitoring & Measurement

  • Make use of Twitter search & trend-tracking tools like Waggener Edstrom’s free Twendz tool.
  • Try Google’s new real-time search
  • At the end of the day, must be able to show ROI. Set measurable metrics before you start.
  • There are soft metrics like awareness and building relationships, which are important. Approach it by asking “Are we helping people?”

Building a Following on Twitter

  • Follow people with similar interests.
  • Make use of keywords important to your audience.
  • Re-tweet and share content. It’s a “scratch my back, I’ll scratch yours” kind of thing.
  • Make lists and reach out.

Local Business Wire offices host several events each year on PR, IR, SEO & media topics.  Check out the Business Wire Events page to find upcoming events in your area.

Follow Business Wire events on Twitter! Hash tag #bwevents


High Performance Press Releases: Getting Your Release Found, Seen & Shared

December 8, 2009

Business Wire San Antonio hosted back-to-back Austin and San Antonio seminars November 18th and November 19th, 2009. Attendees were provided tips to help optimize future press releases so they are found, seen and shared.

The well-rounded panel included Bill Leake, Founder, President and CEO of Apogee Search, the most prominent search engine marketing firm in the Southwest; Charla Adams, Communications Manager of Sweet Leaf Tea, a Business Wire client completely immersed in social media; and Clint Howell, New Media Specialist and Senior Account Executive at Business Wire.

Bill Leake, Founder, President and CEO of Apogee Search recommends:

  • Get someone else to sing your song and it’s better than singing it yourself – the web is 20% your content/80% what the rest of the world says about you.
    If nothing else, get the keywords right – choose keywords that matter (the ones people are actually using to search not what you think they’re searching) by using a keyword search tool.
  • The web is not just textual – create content with photos and video.
  • If you have a call to action in your press release/message, build conversion pages – you have them there, now what do you want them to do?
  • Don’t forget direct media pitches and don’t forget the bloggers (research beyond Technorati Top 50 and you’ll find the fat middle of niche bloggers that cover you and your industry).
  • The future owner of social media will be PR because it’s a better fit than advertising – PR is all about conversations and dialogue.

Charla Adams, Communications Manager of Sweet Leaf Tea recommends:

  • Sweet Leaf Tea uses a variety of resources to send their communication message – 15 employees tweet, they have Facebook Fan pages, blogs, YouTube channel, MySpace profile, Flickr photo pages, RSS feeds and even Sweet Leaf Tea TV and Sweet Leaf Radio.
  • Tweet/post/repurpose your press release permalink (especially if you have an EON release, which is posted forever and can act as a free-standing webpage – Sweet Leaf Tea’s EON release got 2x the hits of the wire version because Charla pushed it out).
  • Gauge your success by the level of participation vs. demographic breakdowns because someone outside your demographic target might be your most active engager – are they pushing out your message, writing a blog post for you, writing about you?

Clint Howell, New Media Specialist and Senior Account Executive recommends:

  • Media is posting your news as you write it,  which is a testament to having good content in your releases and links to further details on your site.
  • You can build your release for search and should.
  • The headline is the most important piece of your release, the first paragraph second because websites/search engines use them as your title and meta description tags.

If you would like Bill’s presentation or the seminar takeaway packet with Joseph Miller’s SEO Tip Jar, please email Barbie Dunn, barbie.dunn@businesswire.com.
More questions? Contact Clint Howell: clint.howell@businesswire.com

Local Business Wire offices host several events each year on PR, IR, SEO & media topics. Check out the Business Wire Events page to find upcoming events in your area.
Follow Business Wire events on Twitter! Hash tag #bwevents


Upcoming Business Wire Events – December 3 Edition

December 4, 2009

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

Meet the Media Breakfast: Communicating With Different Ethnicities

Hosted by Business Wire Charlotte

Join Business Wire Charlotte for breakfast and a panel discussion on best practices for reaching the increasingly important African-American and Latin-American communities. Panelists include Dee Dixon, Publisher of Pride Magazine; Hernando Ramirez-Santos, News Editor of Que Pasa; and Juan Pablo Giometti, MBA, Managing Director of The Latin Focus and President and CEO of National Hispanic Entrepreneurs’ Organization. This event is free for Business Wire members and $10 for non-members.

Tuesday, December 8 at 7:30am ET
The Morehead Inn
1122 E. Morehead St., Charlotte, NC 28204
To register: Please RSVP to Angela Hayworth at angela.hayworth@businesswire.com or call 704-347-1590 by Friday, December 4.

Business Wire Invites You to Meet Our Editors

Hosted by Business Wire Nashville

With 30 bureaus around the world and more newsrooms than all of our competitors combined, Business Wire is proud to provide local expertise and superior service, backed by the most accurate editors in the world. Business Wire Nashville invites you to come enjoy delicious hors d’oeuvres and meet our experienced staff. This event is free for all attendees.

Thursday, December 10 at 4pm CT
Amerigo
1920 West End Ave., Nashville, TN 37203
To register: Please RSVP by Friday, December 4 to Denise Higgins at denise.higgins@businesswire.com or call 615.661.6123.

Traditional Tactics and Digital Dimensions: Strategic Thinking on PR, IR and Media Relations in the Conversational Age

Hosted by Business Wire Silicon Valley

Join Business Wire Silicon Valley in a panel discussion about new strategies, best practices and tools for better managing & measuring your communications effectiveness during this Conversational Age. How do you use new tools, platforms, outlets and channels to gain greater visibility for corporate messaging, product announcements and personal brands? Panelists include Courtney Barnes, co-author of Digital Strategies for Powerful Corporate Communications and VP/Director of Content Strategy at MH Group Communications; Deborah Schultz, Partner, Innovation Practice, Altimeter Group; Rachel Polish, Vice President, Senior Digital Strategist, Ogilvy Worldwide; and Ruth Cotter, Director of Investor Relations and Treasury, AMD. This event is free for Business Wire members and $15 for non-members.

Thursday, January 14th, 2010 at 8:30am PT
AMD’s Corporate Meeting Center
One AMD Place, Sunnyvale, CA 94085
To register: Please RSVP by Thursday, January 7th, 2010 to Eric Baker at Eric.Baker@businesswire.com or at 408.970.4550

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


Upcoming Business Wire Events – November 9 Edition

November 9, 2009

bwupcomingeventsheader2Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

Social Media ROI: Being Seen is Not Enough

Hosted by Business Wire Cleveland

Your organization has started blogging, tweeting and updating your Facebook status, but is it working? Get ready to throw out your clips, circulation numbers and impression statistics and join us for an exciting panel discussion on social media ROI measurement. Our panel of Cleveland’s most savvy social media experts will provide you with advice on setting goals for your social media campaign and arm you with the tools you will need to generate both quantitative and qualitative results. Michael DeAloia, “Tech Czar”, moderates a panel including: John Heaney, Vice President, NESCO and Principal, Orange Envelopes; Dominic Litten, Senior Account Executive, Fathom SEO; George Nemeth, Chief Blogging Officer, Brewed Fresh Daily;  and Jason Therrien, President, thunder::tech.

Thursday, November 12th at 7:30 am ET

The City Club of Cleveland
850 Euclid Ave., Second Floor
Cleveland, OH 44114
To register: Please RSVP to Melissa Chambers at Melissa.Chambers@businesswire.com or call 800-769-0220

Meet the Media Luncheon

Hosted by Business Wire Charlotte

Mark your calendar to join Business Wire in Durham for lunch and a panel discussion regarding the best practices for corporate communications professionals within the tech/biotech community. Meet Frank Vinluan from the Triangle Business Journal as well as Tyler Dukes from News 14 Carolina and learn tips on how to pitch your company’s news. Frank Vinluan’s coverage includes Biotechnology, Life Sciences, Technology, Telecom and Utilities. Tyler Dukes is Web Producer and a freelance reporter specializing in multimedia stories about science and technology.  The panel includes: Tyler Dukes, Web Producer, News 14 Carolina; Frank Vinluan, Tech/Biotech writer, Triangle Business Journal; and Allan Maurer, Editor, TechJournal South. This event is free for Business Wire members and $10 for non-members.

Thursday, November 12th at 11:30 am ET
Sheraton Imperial Hotel & Convention Center
4700 Emperor Blvd.
Durham, NC 27703
I-40 at Exit 282 (Page Rd.)
To register: Please RSVP to Angela Hayworth at angela.hayworth@businesswire.com or 704-347-1590

Press Releases: The Road Not Taken

Hosted by Business Wire Nashville

Need to add more life to your press release?  Since most press releases do not venture beyond plain text, the “road not taken” can earn you big media results.  Join Tonya Bowen, Regional Manager of Business Wire in this enlightening workshop where you will learn how partnering your release with multimedia, stylistic elements, and SEO techniques can make your press release live BEYOND the day trip! This event is free.

Wednesday, November 18th at 11:30 am ET
McCormick & Schmick’s Seafood Restaurant
719 Shades Creek Parkway
Birmingham, AL 35209
To register: Please RSVP to Brent Blackburn at brent.blackburn@businesswire.com or 615.661.6123

High Performance Press Releases: Getting Your Release Found, Seen & Shared

Hosted by
Business Wire Austin
Business Wire San Antonio

Get more mileage out of your PR efforts by filling your press releases with power-boosted SEO gasoline. Join speakers Bill Leake from Apogee Search, Charla Adams from Sweet Leaf Tea and Clint Howell from Business Wire for a discussion and tips on how you can optimize your press releases to make them search engine friendly and easier to be found, seen and shared.  This event is free for Business Wire members and $20 for non-members.

Wednesday, November 18th at 12:00 pm CT
the Gallery at Chez Zee
5406 Balcones Dr.
Austin, TX 78731
To register: Please RSVP to Barbie Dunn at Barbie.Dunn@businesswire.com or 210.527.9100

Thursday, November 19, 2009 at 12:00 pm CT
The Quarry Golf Club
444 East Basse Road
San Antonio, TX 78209
To register: Please RSVP to Barbie Dunn at Barbie.Dunn@businesswire.com or 210.527.9100

Social Media: Your Questions Answered

Hosted by Business Wire Seattle

Learn how today’s savvy experts got started in social media and what advice they have for beginners. You’ll learn valuable lessons on interacting in social mediums like Facebook, Twitter and LinkedIn.  The panel is lead by moderator Hallie Janssen, Vice President, Anvil Media, Inc. and includes Carri Bugbee, Owner, Big Deal PR, Inc.; Marshall Kirkpatrick, VP of Content Development and Lead Blogger, ReadWriteWeb; and Imelda Khoo, E-Marketing Manager of Tektronix. This event is free for Business Wire members and $20 for non-members.

Thursday, November 19, 2009 at 11:30 am PT
Governor Hotel
614 SW 11th Avenue
Portland, OR 97205
To register: Please RSVP to Lauren Linscheid at Lauren.Linscheid@businesswire.com


Upcoming Business Wire Events – October 12 Edition

October 12, 2009

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Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

Press Releases: The Road Not Taken

Hosted by Business Wire Nashville

Add more life to your press release. Join Business Wire Nashville for this educational workshop that will show you how to partner your text release with multimedia, stylistic elements and SEO techniques, the “road not taken” that can earn you big media results. This event is free for all attendees.

Tuesday, October 13 at 11:30am CT
Courtyard by Marriott
1901 West End Ave., Nashville, TN 37203
To register: Please RSVP to Denise Higgins at denise.higgins@businesswire.com or call 615.661.6123

Targeting the Hispanic Market: Strategies & Trends

Hosted by Business Wire Dallas

Join Business Wire Dallas for breakfast and a panel discussion on the ever-growing Hispanic consumer market and how to target your communications efforts to this influential segment of the US population. Our panel of experts include: Alfredo Carbajal, Editor-in-Chief of Al Dia, Eloina Juárez, Assignment Editor at KUVN Univision 23, Brent Murphy, Publisher of Mercado Bilingue, Juan Carlos Pinzon, Executive Producer at Telemundo and Olga Romero, Spanish Public Relations and Spokesperson at Southwest Airlines. This event is free for Business Wire members and $10 for non-members.

Thursday, October 22 at 8:00 a.m.
Hilton Dallas/ Park Cities
5954 Luther Lane, Dallas, Texas 75225
To register: Please RSVP with Susie Wolan at susie.wolan@businesswire.com or call 972-458-9555.

GreenTech, CleanTech and Pitching New Energy Technologies

Hosted by Business Wire Boston

Join Business Wire Boston for a special event geared toward communications professionals working in the emerging green industry. We will hear from leading journalists in print, broadcast and new media on how to position and pitch stories related to new energy technologies, including wind energy, solar technology, biofuels and other renewable resources. The discussion will emergence of a strong “GreenTech” (clean energy) industry in New England and how to make sure your organization is well-positioned in the field. Panelists include: Jay Fitzgerald, General Economics Reporter and Blogger for the Boston Herald, Stephen Lacey, Podcast Producer and Editor for Renewable Energy World, Curt Nickisch, Business and Technology Reporter for WBUR and Andrew Brengle, Senior Analyst for KLD Research & Analytics. This event is free for all attendees.

Thursday, November 5 at 8:00 a.m.
Westin Waltham
70 Third Ave, Waltham, MA 02451
To register: RSVP here.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


Upcoming Business Wire Events – June 10 Edition

June 10, 2009

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Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

An Investor Relations Survival Guide: IR Strategies for the New Age of Corporate Transparency and Accountability

Hosted by Business Wire San Francisco

Today’s financial crisis is certain to lead to greater corporate disclosure and accountability standards. Ironically, the definition of transparency itself has become muddied as a result of considerable — and often deliberate — misinformation in the marketplace. This Business Wire Spring Investor Relations Conference Series event will focus on the changing regulatory environment, the role of technology in investor outreach, revisiting Regulation FD, and the compliance challenges ahead. Don Clark, Deputy Bureau Chief, Wall Street Journal will moderate a panel of disclosure experts and thought leaders, including Jim Jelter, Corporate News Editor, MarketWatch; Peter Schuman, Manager, Investor Relations, Intel; Stephen Schrader, Partner, Baker & McKenzie LLP; and Alex Hughes, Director of IR, Dolby Labs. This event is free for Business Wire members and $15 for non-members.

Thursday, June 11 at 8:30am PST
The Palace Hotel
2 New Montgomery Street, French Parlor Room, Second Floor, San Francisco, CA 94105
To register: RSVP to Sandy Donnelly at sandy.donnelly@businesswire.com with the subject line: “Media Breakfast: An Investor Relations Survival Guide” or call 415.986.4422 x561

Crafting an Effective Press Release: A One-on-One with Bloomberg

Hosted by Business Wire Toronto

As journalists become increasingly inundated with news and information, it is vital to understand and leverage the effectiveness of a well crafted press release to maximize your coverage in the news. Join Business Wire Toronto and Bloomberg News for a one-on-one with Bloomberg Bureau Chief David Scanlan. Mr. Scanlan and his editorial team will share their valuable insights about what it takes to help your press release stand out amongst the thousands of others that cross the wire every day. This event is free for all attendees.

Thursday, June 25 at 2pm ET
43rd Floor, Brookfield Place, 161 Bay Street, Toronto, ON M5J 2T3‎
To register: RSVP by Tuesday, June 15 to Rhianna Padamsey at Rhianna.Padamsey@BusinessWire.com

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents